About Daria
English
Native or bilingual
French
Fluent
Russian
Native or bilingual
Italian
Conversational
Experience
- JOONE ParisInternational Marketing ManagerHEALTH AND WELLNESSApril 2022 - December 2022 (8 months)Paris, FranceDeveloping marketing plans, including pricing strategies and promotion plans designed to meet specific business goalsResponsible for aligning the brand voice and aesthetic and ensuring the creative content production across the different functions (trade, e-comm, digital, media, pr, influencers)Increasing brand awareness in target destinationsDeveloping and collaborating strategies and workflows with independent contractors, agencies and internal divisions : managing up to 10 peopleAnalysing data and reports to assess market trends and competitor activities in an overseas marketConducting research on foreign markets to identify opportunities for expansion
- bdTeam.io
On Malt
Digital Project Manager // ConsultantCONSULTING AND AUDITSApril 2020 - Today (6 years and 1 month)Paris, FranceDigital & commerce audit. Identification of weaknesses and opportunities to drive digital growth for one of Wellness Hub clients (the name of the client cannot be disclosed).- Audit of the brand digital ecosystem (focus on the website)
- Exploration of growth opportunities to develop online sales and boost brand's digital presence
- Overview of potential brand's tech partners, tools for a digital team
- Yves RocherDigital Communications StrategistFASHION AND COSMETICSMarch 2020 - December 2021 (1 year and 10 months)Responsible for aligning the brand voice and aesthetic and ensuring the creative content production across the different functions (trade, e-comm, digital, media, pr, influencers)Increasing brand awareness in target destinations= +50% ecom revenues= +15% social community growth worldwide
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Education
- MSC in Luxury ManagementInstitut Français de la Mode2017Participated in projects in product management (Hermès Watches) and brand strategy (Agent Provocateur, Bobbi Brown, L’Oréal). Won a competition for operational marketing strategy for Dior Parfum, presented at LVMH headquarters.
- M.A JournalismUNIVERSITY OF RUSSIAN ACADEMY OF EDUCATION, MOSCOW2011
Certifications
- Fashion and Sustainability certificateLondon School of Fashion2018
- The Fundamentals of Digital MarketingGoogle Garage2019