About Daria
Russian
Native or bilingual
English
Fluent
Italian
Conversational
Experience
- DoceboProduct DesignerApril 2023 - March 2026 (2 years and 11 months)Milan, Metropolitan City of Milan, Italy• • Led end-to-end design 0→1 of the Community product, developing product vision from discovery to shipped result, driving +40% sales and 2.5× MAU growth.• • Owned the admin UX redesign project, shaping design strategy and facilitating 10+ workshops and cross-functional sessions to align the team and accelerate decisions.• • Defined and tracked UX success metrics aligned with the company North Star, partnering with data engineering to drive data-informed product decisions that improved feature adoption and informed roadmap prioritization.• • Drove accessibility standards across the design system, by establishing documentation and reusable frameworks for 20+components, achieving WCAG compliance and improving team efficiency.• • Led design system migration strategy, reducing technical debt and enabling faster, more consistent product delivery.• • Designed intuitive UX for AI-powered features and contributed to AI interaction patterns, adopted across the full product suite.• • Reduced prototyping and validation cycles by integrating AI tools into the design workflow, enabling faster iteration and earlier user testing.• • Communicated design solutions to clients and C-level stakeholders, using structured storytelling to align design decisions with company OKRs and product vision.• • Conducted 20+ customer interviews and testing sessions, uncovering key insights that directly shaped community engagement features and influenced roadmap decisions.• • Fostered cross-functional collaboration with PMs and developers in Agile sprints, facilitating workshops and contributing to sprint planning, design reviews, and design critiques.
- PeerBoardDigital DesignerDecember 2020 - April 2023 (2 years and 4 months)Los Angeles, CA, USA• • Owned end-to-end design and development of the startup's website 0→1, serving as the sole designer and building entirely in Webflow.• • Defined and evolved the visual language and brand identity, establishing consistency across marketing and web.• • Redesigned website UX and information architecture, improving navigation clarity, usability, and conversion flows toward key sign-up and demo request actions.• • Contributed to product features design, shaping design strategy in cross-functional design sessions.• • Continuously monitored and tested website and product quality using FullStory and Hotjar analytics, identifying behavioral insights that directly optimized user flows.• • Produced high-impact marketing assets – including visuals and video content – aligned with brand strategy and business goals.• • Worked cross-functionally with CEO, product, marketing and engineering to align design strategy and marketing visuals with product positioning and company vision.
- OverizonUX/UI DesignerSeptember 2020 - September 2022 (2 years)Vilnius, Vilnius City Municipality, Lithuania• • Served as sole designer delivering end-to-end digital experiences for fintech mobile and web products across 20+ clients in banking, neobanking, telecom, and airline sectors.• • Produced pitch decks, business presentations, and social media content that supported sales and marketing efforts.
Recommendations
Be the first to recommend Daria
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of SciencePolitecnico di Milano2023Master of Science
- Bachelor's Exchange programEDHEC Business School2019Bachelor's Exchange program