Daphné Hazan

Lead omnichannel CRM activation strategies (ECOM & POS) in coordination with Content, E-Performance, and Design teams, for Makeup, Hair Ritual, and Commercial Highlights. Deploy multichannel campaigns (email, WhatsApp, SMS) in the UK & APAC markets, ensuring consistency in customer experience and business objectives. Analyze monthly and annual campaign performance to identify growth levers, conduct competitor benchmarking, and recommend strategic optimizations. Result: validation of the CRM strategy and full autonomy over an international multi-brand scope.

Conduct competitive intelligence (benchmarking, product mapping, launch analyses) and inform innovation and market trend discussions. Develop launch bulletins, marketing plans, ID cards, and sales support tools for NARS & Drunk Elephant brands. Monitor POSM & GWP projects and manage inbound/outbound stock. Collaborate with Trade Marketing teams on local activations and training kits. Result: validation of strategic deliverables and increased autonomy within the TR EMEA scope.

Create and implement Social Ads campaigns (content and visuals) on LinkedIn Campaign Manager. Generate quarterly reports and dashboards to track marketing performance. Identify e-commerce prospects and develop targeted prospecting plans. Result: validation of the strategy and implementation of social media campaigns used since July 2022.