Dan Shone

Portfolio:

I’m a senior creative and copywriter with over 20 years experience writing and crafting communications for some of the world's biggest brands across a very broad range of sectors in both consumer and B2B.

Most recently I've focussed my efforts on shaping clear and compelling narratives for mission-led organisations; whether social, climate, health or equity & inclusion. This includes working closely with founders in start-ups, globally for influential NGOs or locally to raise the voices of small charities.

I’ve created just about everything from email campaigns to websites, TV ads, social content, global toolkits, brochures, sales tools, posters, kids books, music videos, dinner plates, art books, snazzy lycra cycling kits and all sorts of things in between.

More than anything I love hands-on making and crafting. I have an eye for detail and a flare for storytelling with a very strong strategic background (for the first 8 years of my career I was a senior strategist).

Whether you are developing a new creative campaign, launching a product or brand, writing a website or just looking to see what a fresh bit of creative thinking can bring to your communications, we can work together to make something that’s simple, punchy and puts a smile on people’s faces.​