You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Dan OttingerDO

Dan Ottinger

Founder & Strategic Data Consultant

€1,049/day
Cleveland, US
8-15 years
Strategic planning
Business analysis
Corporate strategy
Business development
Data analysis

Average response time: 1 hour

About Dan

I'm the founder of Edify, a strategic data consultancy serving ambitious brands across CPG, DTC, healthcare, advanced manufacturing, financial services, and professional services. I help leadership teams convert data into clear, decision-ready strategy — not slides that sit on a shelf.


What I do:


  • Data audits — diagnose what your data is telling you (and what it's not)

  • Audience strategy & segmentation — define the buyers worth winning
  • Opportunity sizing & source-of-growth analysis — where the next dollar comes from

  • Strategic architecture — channel allocation, KPI frameworks, GTM playbooks
  • Ongoing intelligence — recurring reviews that keep the strategy honest



How I work: Edify is a consultancy, not an agency. I own the strategy layer and orchestrate execution through a vetted partner network rather than competing with your internal teams. Engagements are scoped to your situation — never pulled from a template.


Background: 12+ years deploying Fortune 500 data and growth methodology at top-tier holding-company agencies — global CPG, beauty, automotive, healthcare, and consumer-tech accounts. Cleveland-based, available remote and on-site across the Midwest and beyond.

  • English

    Native or bilingual

Can work on-site
Cleveland (up to 50km)

Experience

  • WPP Media
    Director of Performance & Data Strategy
    PRESS AND MEDIA
    July 2023 - Today (3 years and 1 month)
    Cleveland, United States
    Lead data tactics and audience strategy for Unilever globally — driving measurable ROI lifts, channel-mix optimization, and large-scale media transformation across CPG and consumer brands.


    • Achieved 175% of spend goal against designated data tactics and audiences (2024 primary KPI).

    • Drove 16% ROI increase across Unilever brands via optimization scenarios and omnichannel reallocations.
    • Implemented AI systems to optimize media planning, measurement, and audience-data utilization across global teams.

    • Consult across all planning channels — Social, Commerce, SEM, Programmatic, CTV, Retail Media.
    Strategic planning Corporate strategy
  • Edify
    Founder & Strategic Data Consultant
    January 2024 - Today (2 years and 7 months)
    Cleveland, OH, USA
    ▸ Founded a strategic data consultancy serving ambitious brands across CPG, DTC, healthcare, advanced manufacturing, financial services, and professional services.
    ▸ Own the data-to-decision layer: data audits, audience segmentation, opportunity sizing, strategic architecture, and ongoing intelligence. Engagements scoped to client need — not pulled from a template.
    ▸ Deliverables shaped to context: data audit reports, strategic architecture documents, audience and channel allocation frameworks, execution playbooks, KPI dashboards, and recurring intelligence reviews.
    ▸ Operate as a consultancy, not an agency — orchestrate execution through a vetted partner network rather than competing with internal client teams.
  • WPP Media (formerly Mindshare / GroupM)
    Director, Performance & Data Strategy
    July 2023 - Today (3 years and 1 month)
    Cleveland, OH, USA
    ▸ Contributed to $300M+ in new agency business wins across CPG and Sports verticals.
    ▸ Achieved 175% of spend goal against designated data tactics and audiences in 2024 (primary KPI).
    ▸ Drove 16% ROI increase across Unilever brands through optimization scenarios and omnichannel reallocations.
    ▸ Implemented AI systems to optimize media planning, measurement, and audience-data utilization across global teams.
    ▸ Consult across all planning channels — Social, Commerce, SEM, Programmatic, CTV, Retail Media — and roll out pilot activations with client and agency leadership.
Check out Dan's experience

Recommendations

Be the first to recommend Dan

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Master of Business Administration
    Weatherhead School of Management, Case Western Reserve University
    2027
    Master of Business Administration
  • Bachelor of Arts
    The Ohio State University
    Bachelor of Arts

Categories