Danni Zhao

• Design and deployment of omnichannel retail and marketing plans (online & offline).

• Cross-functional project management (construction, merchandising, logistics, marketing, retail, finance, legal) in coordination with various European departments, the EU headquarters in London, and the Beijing headquarters.

• Management of the digital communication strategy: social media (IG, FB, TikTok, RED, Discord), social ads, influencer campaigns, celebrity relations, and press relations.

• Management of DOOH/OOH campaigns with Cityz Media, JCDecaux, Mediatransports, and Métropole.

• Sourcing and coordination of local service providers: production, PR agencies, photographers/videographers, and event agencies.

• Organization of 360° events: store openings, artist signings, pop-ups, and trade shows.

Translation of French/English to Chinese for SCRITO agency's clients' websites on a part-time basis.

Objective: strengthen brand awareness and improve online and offline commercial performance for three French artisanal brands: Essenciagua, La Sablésienne, and Gourmiz'.

• Rebranding: visual identity, product packaging, retail visual aids

• Omnichannel media planning, community management (Instagram, Facebook, LinkedIn), lifestyle photo shoots

• Paid ads on social networks

• Influencer collaboration based on gifting

• Meta Facebook Shop management

• B2C and B2B email campaigns

• Event management: MIF "Made in France" 2023 Trade Show

• Design of the referral program

• Management of the PrestaShop backend for the B2C e-shop website (promo codes, visuals, product pages)