Freelancer profile translated to English.

Description

I am aweb data and SEA expert with 8**years of experience** in **digital marketing**. I have supported numerous clients, from small businesses to large multinationals, in their **cross-channel e-commerce strategy**.

I worked forthe advertiserthen in **an agency**, and most recently at **Google**. Therefore, I know exactly what solutions you need based on your objectives.

💫 My areas of expertise:

Paid Search (SEA)- Search, Shopping, Youtube, social networks.

Web data analysis- GTM & GA4 configuration, automated dashboards.

Conversion Funnel- Identification of pain points, UX workflow design.

🚀 Why work with me:

✔️Being visible is good, I help you become #1 in your industry.

✔️I help you increase your sales or qualified leads by +20% in 3 months.

✔️My approach is based on performance and profitability.

✔️I can train your internal teams if needed.

💻 My work environments: **Google suite (Ads, GA4, GTM, LookerStudio) / Meta Ads / Contensquare / Matomo / TradeDesk**.

How to work with me? After contacting me, I will perform a free comprehensive audit and then build you a tailor-made media plan. See you soon

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

CMA CGM
Web Data & UX Consultant
LOGISTICS AND SUPPLY CHAIN
June 2021 - February 2022 (7 months)
Marseille, France
✔️Participation in the redesign of the e-commerce portal

✔️Extraction and compilation of web data with GA and Matomo

✔️Building multiple LookerStudio and Contensquare dashboards

✔️Design of UX workflows for conversion funnel optimization
Data Analysis Data Visualization Data Engineer Automation Google Tag Manager Google Analytics Content Square User Experience (UX)
FREELANCE
Digital Strategy Consultant
INTERNET OF THINGS (IOT)
March 2022 - Today (4 years and 3 months)
✔️Definition of the media plan based on business and marketing objectives

✔️Implementation of multichannel paid campaigns (Search, Shopping, Youtube, Display)

✔️Tagging & server-side implementation to track all web data

✔️SQL queries & GA4 data analysis

✔️Dynamic data visualization on BI (LookerStudio, Tableau, PowerBI)
SEA Google Adwords Google Shopping Google Analytics 4 Data Visualization Project Management Budget Management Google Tag Manager Google Tag Manager Server-Side Youtube Ads
Twinin - Agence digitale
Head Of Data & Digital Marketing
DIGITAL AND IT
February 2019 - July 2021 (2 years and 5 months)
Aix-en-Provence, France
✔️Management of paid traffic acquisition levers (+300% qualified leads, +70% incremental revenue)

✔️Management and deployment of automated applications and tools (DSP, DMP).

✔️Management of ROI performance (supervision of 7 data traders).

✔️Audit and optimization of user experience (+20% conversions on average)

✔️Automated LookerStudio reports of Google Analytics data
SEA Google Analytics Looker Studio Web Project Management Automation EXPERT EXCEL VBA User Experience (UX) Planning, Budgeting and Forecasting LinkedIn Ads Google AdWords Google Tag Manager