Freelancer profile translated to English.

Description

Do you post on social media every week but sales aren't moving? That's the problem I solve: I transform social media presence into measurable business results, not just likes.

I help companies and SMEs build organic content and communication strategies that connect with their real audience and generate leads, not just reach. With over 3 years of experience in B2B marketing within the fintech sector in Chile, Peru, and Mexico, I know what it takes for a brand to communicate with clarity, urgency, and consistency across every channel.

What sets me apart is that I don't separate strategy from execution: I design the content plan, write the copy that converts, automate communication with tools like HubSpot, and measure results to adjust on the fly. I don't just deliver "pretty posts"; I deliver a communication system that works for your business every day.

Among the projects I usually manage:

- Social media strategy and content calendar.

- Copywriting for lead generation, retention, and product launch campaigns.

- Communication automation (email, WhatsApp) with HubSpot.

- Lead segmentation and nurturing for sales teams.

- Content for campaigns focused on regulatory or compliance (fintech, financial services).

If you're looking for your social media to stop being an expense and start being a real source of opportunities, let's talk before your competition does.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Cumplo.com · Fintech B2B
Product Marketing Specialist
SOCIAL NETWORKS
January 2022 - Today (4 years and 7 months)
Santiago de Chile, Chile
Team Leadership and Metrics
• I lead the marketing team and interns, working with the data team to monitor KPIs and track campaign and commercial funnel metrics.
• I supervise interns and coordinate regional marketing initiatives across Chile, Peru, and Mexico. Demand Generation and Campaigns
• Design and execution of email marketing and WhatsApp (Treble) strategies to generate business, delivering qualified leads to the sales team for closing.
• Activation campaigns focused on entering SII keys and completing registration, aimed at increasing conversion within the funnel.
• Social media management at the LATAM level: strategic planning, content creation, scheduling, and metric analysis.
• Coordination of strategies with B2B influencers: profile identification, alliance management, and content generation. User Experience and Funnel. Mapping the end-to-end customer journey to design specific marketing communications at each stage (acquisition, activation, and loyalty).
• Creation and optimization of landing pages and forms oriented towards conversion.
Social media Segmentación & Nurturing de Leads Marketing Automation (HubSpot) Marketing Content marketing
Cafetería Cafetano
Barista and Customer Service
January 2020 - January 2021 (1 year)
Santiago, Santiago Metropolitan Region, Chile
Operations, CRM, and AI
• Implementation from scratch of the customer service channel (SAC) for Chile, Peru, and Mexico: flow design, KPI definition, training, and configuration in HubSpot.
• Use of AI tools including Claude for content generation, analysis, and marketing process optimization.
• Collaborative work with sales, product, design, and external agencies to align paid campaigns and commercial strategies.
• Organization of digital and in-person events (webinars, workshops, fairs, and commercial activations) aimed at lead generation.
• Analysis of competition, market trends, and keywords.