About Danilo
I help brands turn traffic into long-term customer value by connecting acquisition channels with lifecycle and CRM strategies.
Specialised in email, SMS and WhatsApp automation, growth marketing and SEO-driven communication, I design scalable marketing systems focused on retention, engagement and conversion.
With experience across sports, political communication, fashion, consumer goods, energy, banking or tourism, I bring a strategic yet hands-on approach to CRM, content and multi-channel marketing projects.
Portuguese
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Lisbon (up to 50km)
Experience
- FreelanceFreelance Marketing ManagerCONSULTING AND AUDITSAugust 2024 - Today (2 years)Portugal
- End-to-end planning and execution of digital marketing strategies for brands, NGOs, and institutional projects.
- Management and coordination of performance campaigns (Google Ads, Meta Ads, LinkedIn Ads) aligned with lead generation and sales objectives.
- Development of SEO and content strategies, focused on organic growth, UX, and conversion optimization.
- Creation and management of newsletters, automated flows, and CRM campaigns (email, SMS, push).
- Implementation of A/B tests and CRO initiatives across websites and landing pages.
- Performance analysis with a strong focus on ROI, CAC, conversion rates, retention, and growth.
- Management of monthly budgets exceeding €250k, coordinating designers, content creators, and external agencies.
- Frequent work with retail, political campaigns, and social impact projects, requiring adaptability, speed, and clarity of communication.
- ACD "O Sótão"Head of MarketingSPORTSMarch 2024 - December 2025 (1 year and 9 months)Nazaré, Portugal
- Leading the marketing strategy for ACD “O Sótão” on a freelance basis, with a strong focus on community engagement, digital growth, and innovation.
- Tripled the club’s social media followers in 15 months, achieving over 800,000 average monthly views on Instagram alone.
- Designed and launched innovative digital strategies, including real-time event coverage and the club’s first podcast, broadening reach and supporter engagement.
- Implemented a CRM system for youth teams, driving a 100% increase in athlete enrollment and securing a national record in the sport.
- Strengthened community ties through campaigns on health, environmental awareness, and inclusion, reinforcing the club’s social impact.
- Reconnected past members and built a more active, loyal supporter base.
- Emma – The Sleep CompanyCRM & Digital Marketing ManagerE-COMMERCEOctober 2022 - September 2024 (1 year and 11 months)Lisbon, Portugal
- Planning and execution of digital campaigns focused on acquisition, conversion, retention, and lifecycle growth.
- Management of email marketing, SMS, WhatsApp, push notifications, and automated journeys, integrated with performance initiatives.
- Strong analytical focus, monitoring KPIs such as LTV, CAC, ROI, and conversion rates.
- Close collaboration with Paid Media, Product, Brand, and Tech teams.
- Implementation of technical improvements and integrations generating +€10M/year in incremental revenue.
- Experience in a highly competitive e-commerce environment, driven by scale and efficiency.
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Education
- Master's DegreeNOVA IMS - Universidade Nova de Lisboa2025Master's Degree
- Bachelor's DegreeISCSP - Universidade de Lisboa2020Bachelor's Degree
Certifications
- NOVA IMS Digital Master's CertificateNOVA IMS2025
- Social Media in SportsPortugal Football School2024