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Danila Fernandez CDF

Danila Fernandez C

Digital & E-Commerce Manager

€385/day
Paris, FR
3-7 years
360 Activation
E-commerce
CRM
Digital Project Management
Content Creation

Average response time: 1 hour

Freelancer profile translated to English.
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About Danila

Trilingual Digital & E-Commerce Manager with 6 years of experience in 360° strategies, brand activation, and e-commerce performance optimization in the beauty, fashion, and leisure sectors. Specializing in the intersection of brand storytelling, data, and omnichannel customer experience.

  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • LOREAL
    Global Digital Activation Project Assistant x Prada Beauty
    FASHION AND COSMETICS
    January 2025 - June 2025 (5 months)
    Paris, France
    - Piloting a 3D product creation project integrating AI to optimize content generation during campaigns.
    - Deploying digital activations and CRM strategies for 360° campaigns, from brief to market launch.
    - Participating in content creation: mood boards, storytelling, photo/video shoots.
    - Conducting benchmark analyses to identify best D2C practices, digital trends, and engagement strategies.
    Key success: Integration of an AI tool into the creative process, accelerating ideation and content production.
    360° Communication Content Marketing AI Content Creation CRM Project Management
  • WISHIBAM
    E-Shop Manager
    SOFTWARE PUBLISHING
    April 2022 - January 2024 (1 year and 9 months)
    Paris, France
    - Managing e-commerce activity across 5 fashion and lifestyle marketplaces (E.Leclerc La Réunion, Steen & Strom, The Village Outlet...), including brand promotion, marketing planning, and email campaign optimization.
    - Planning and implementing digital campaigns in line with UX objectives and seasonal calendars.
    - Analyzing KPIs and consumer behavior to adjust strategy and improve performance.
    Key success: Launch of 3 e-commerce platforms with an average growth of +550% in monthly revenue and +200% in order volume in the first year.
    E-merchandising CRO User Experience (UX) Project Management Customer Journey
  • Aspro Parks
    Digital Marketing & E-Commerce Manager
    HOSPITALITY
    July 2019 - January 2022 (2 years and 6 months)
    Madrid, Spain
    - Daily management of 21 websites and online stores (Aqualand, Walygator, Aquarium de Lyon...) and supervision of a small team.
    - Coordination of 14 international digital transformation projects.
    - Creation of newsletters and promotional initiatives to boost sales and online visibility.
    Key success: 9% increase in conversion rate on 7 online stores with monthly traffic of 19k users and monthly revenue of €200k-€500k.
    E-commerce Digital Strategy Customer Journey CRM CRO
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Education

  • MSc in Marketing & Creativity – Fashion & Luxury Specialization
    ESCP Business School
    2025
    Spécialisation Mode & Luxe
  • Business Administration Degree
    Javeriana University
    2019
    Licence en Gestion d'Entreprise

Skill set

KPI Analysis
User Experience (UX)
Digital Strategy Consulting
Email Marketing

Categories