Freelancer profile translated to English.
Back to original languageAbout Daniel
Marketing data is only valuable if it arrives completely and is understandable.
I help e-commerce companies, brands, and agencies maximize their data quality from collection to analysis.
My focus:
• Server-Side GTM (Stape.io) & Conversion APIs (Meta CAPI, Enhanced Conversions)
• GA4 Setups, Audits & Migrations
• Consent Integration (CMP, GDPR compliant)
• Dashboards & Reporting (Looker Studio, BigQuery)
Why Server-Side?
Browser blocking and iOS restrictions lead to a loss of up to 30% of conversion data. Server-Side Tracking closes this gap.
With over 8 years of experience in Digital Analytics, I combine technical implementation with strategic thinking.
Available for larger projects and retainers full-time starting April 2026.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SelbstständigFreelance Web Analyst & Tracking SpecialistDIGITAL AND ITJune 2025 - Today (1 year and 2 months)Köln, Germany• Consulting, audits & implementation of data protection compliant tracking setups with GA4 and GTM (client & server-side)• GTM architecture, debugging and DataLayer strategies• Custom dashboards with Looker Studio, Excel and Google Sheets• Conversion tracking and A/B testing (including trbo)• Behavioral analytics with Microsoft Clarity• Strategic consulting on tracking, reporting and attribution models
- Kapten & SonSenior Web AnalystE-COMMERCENovember 2022 - Today (3 years and 9 months)Köln, Germany• Responsibility for web analytics, tracking architecture, and conversion optimization• Setup and maintenance of GA4 and GTM structures• Analysis of user behavior and derivation of data-driven recommendations• Creation of reports in Looker Studio, Google Sheets, etc.• Collaboration with internal teams (Performance Marketing, E-commerce, IT)
- SelbstständigDigital EntrepreneurE-COMMERCEDecember 2018 - November 2022 (3 years and 11 months)Lisbon, Portugal• Development and operation of own e-commerce projects• SEO, Performance Marketing, Analytics and Conversion Optimization• Building scalable online shops with Google and Meta campaigns• Independent implementation of technical tracking setups• Focus on data-driven growth and automation
Recommendations
Be the first to recommend Daniel
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of Arts (M.A.)University of Kassel2014Master of Arts (M.A.)
- Bachelor of Science (B.Sc.)Fachhochschule Pforzheim2012Bachelor of Science (B.Sc.)
Certifications
- Advanced Google Tag ManagerCXL - Certificate ID: 694819752023
- Google Analytics 4CXL - Certificate ID: 679450152023