Freelancer profile translated to English.
Back to original languageAbout Daniel
Creative & Brand Strategist with experience and a strong orientation towards brand building, creativity, and strategy.
Interested in developing projects where the brand not only sells but connects, has identity, and generates culture.
My approach:
If I had to define it in one idea: connecting strategy with real creativity.
I understand brand not just as aesthetics, but as:
positioning
decisions
experience
and coherence in all touchpoints
I always seek balance between what is attractive and what works.
How I contribute:
I get involved in projects from different angles:
• Development of brand ideas and concepts from scratch
• Support in brand strategy and positioning
• Creation of brand storytelling and narrative
• Creative ideation for campaigns, content, and communication
• Connection between strategy and execution in real environments
What I do specifically:
- Brand concept and value proposition building
- Development of storytelling and communication tone
- Ideation of creative campaigns and content
- Analysis of customer experience (online/offline)
- Support in positioning and creative direction decisions
Sectors of interest
Retail, sports, lifestyle, fashion, and urban culture.
Special interest in emerging brands, creative projects, and businesses looking to differentiate themselves through their brand.
When I come in:
- Brand or project launch
- Identity definition or redefinition
- Need for creative ideas or direction
- Improvement of customer experience
- Strategic support in initial phases
Shall we talk?
Dani Suar
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
French
Basic
Can work on-site
Barcelona (up to 50km)
Experience
- DecathlonSection ManagerRETAIL (SMALL BUSINESS)January 2025 - May 2026 (1 year and 4 months)Vilanova i la Geltrú, SpainAt Decathlon, I led a team of more than 7 people along with the strategy for store pride. Being part of this company helped me better understand how a top market brand is developed. This experience helped me find the type of leadership that represents me and the importance of omnichannel in the sector. Leading a team, meeting commercial indicators, and making the business profitable was a challenge I was very proud of and from which I learned a lot.
- Mango (Punto Fa S.A)SalespersonRETAIL (SMALL BUSINESS)January 2023 - January 2025 (2 years)Barcelona, SpainMy introduction to the job market. Here I discovered my passion for brands and communication. Despite starting at the company with the goal of having a job to pay for my studies, the company ended up marking me, and I developed great communication skills and a passion for the customer. Fields in which I continue to train and which are part of my day-to-day.
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Education
- Open University of Catalonia2026
- Prat educació2025
Certifications
- INSIDE LVMH Certificate in Creation & Branding, Retail & Customer Experience.LVMH2023