Freelancer profile translated to English.
Back to original languageAbout Daniel
E-commerce growth accelerator, I combine data-driven strategy and operational excellence to scale your brand.
MY EXPERIENCE
In 10 years, I co-founded and scaled a DNVB sold globally in D2C and retail across 300 points of sale, including a strategic partnership with Zara. I also brought my expertise to renowned organizations: LVMH, Decathlon, PayPal, and Apple Pay.
WHAT I DO FOR YOU
1. Website, Conversion & Retention (Shopify Expert)
- 360° Audit: Analysis (Structure, Product, Price, Promotions, LPs) and technical & semantic SEO/GEO optimization.
- UX & CRO: Friction hunting and continuous A/B Testing.
- Retention: Maximize LTV through automated Klaviyo flows.
- 100% autonomous implementation: Mastery of Liquid code for optimizations without agency dependency.
2. Acquisition & Performance
- Acquisition & Scaling: Structured management of ad accounts (Meta, Google, TikTok) to scale budgets and control ROAS.
- Tracking & Attribution: Flawless tracking for real-time management based on Actual Profit (not Revenue).
- Creative Strategy: Winning creative angles to lower CAC and unlock spending ceilings.
- Amazon: Complete end-to-end management (onboarding, FBA management, product listings, and PPC).
3. Data & Analytics
- Centralization: Connect your sources (Shopify, Marketing, Logistics...) into a Data Warehouse.
- Dashboards & AI: KPI management with surgical focus on actual profit and integration with AI-powered metric analysis tools.
4. Strategy & International
- Localized Go-to-Market via Shopify Markets, content localization, marketing, and logistics management.
WHY WORK WITH ME?
- Entrepreneurial Vision: I manage your budget as if it were my own.
- Hybrid Profile: Strategy + Tactics + Data.
- Rigor & Agility: Bocconi graduate & ex-Corporate Accounts. I combine healthy growth with a "pirate mentality" to execute quickly.
English
Native or bilingual
French
Native or bilingual
Italian
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Mizar & AlcorCo-Founder, Marketing & GrowthFASHION AND COSMETICSJune 2020 - Today (6 years)Milan, MI, ItalyDevelopment of a DNVB (premium and eco-responsible) for home textiles. I managed a team of 5 people (sales, production, logistics) to scale operations in DTC and international wholesale.
- Growth & Acquisition: Generated €700k in revenue through e-commerce and wholesale; Developed distribution to over 300 active retail doors (including department stores like La Rinascente) and closed strategic white-label deals (Zara Home, URBN, Central Group).
- E-Commerce Optimization: Migrated to Shopify and improved CVR by +50% through UX redesign and A/B testing.
- Digital Marketing & CRM: Led paid media and creative strategy (€140k) on Meta, Google, and TikTok; Scaled Instagram from 5K to 80K followers and secured press coverage (Vogue, ELLE, WSJ); Boosted customer retention by +40% through Klaviyo lifecycle flows.
- Data & Automation: Implemented a modern data architecture (BigQuery, dbt, Airbyte, Metabase) enabling automated reporting and real-time tracking of crucial KPIs: CAC, LTV, ROAS, retention, and CLTV/CAC ratio.
- AragonProduct Owner - Product MarketingTECHNovember 2017 - June 2020 (2 years and 7 months)Berlin, GermanyOpen-source treasury and governance management solution, adopted by over 10,000 organizations managing $35 billion in assets.Product Ownership & Ecosystem Growth:
- Managed a budget of one million dollars ($1M) to create a fundraising marketplace.
- Managed customer success for over 30 organizations and defined end-to-end product requirements.
- Accelerated adoption through over 40 international events (in collaboration with MIT Media Lab, UN Internet Governance Forum, National Assembly, Decathlon), increasing ecosystem participation and onboarding quality.
- Be ConsultingFintech ConsultantCONSULTING AND AUDITSJanuary 2016 - November 2017 (1 year and 10 months)Milan, Metropolitan City of Milan, Italy
- Product and Payments Optimization: Defined functional specifications for the integration of Apple Pay on the Italian banking network and optimized the pricing strategy for PayPal credit card flows at Unicredit.
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Education
- Master's DegreeIl Sole 24 Ore2015Master en Management du Luxe, de la Mode et du Retail
- Bachelor's DegreeUniversità Bocconi2014Licence en Économie, Management et Finance