Daniel Schoemaker

I established my self-entrepreneur status on October 1, 2018, less than a month after officially graduating.

The very next day, I started my first freelance assignments.

I daily assist SMEs with varied activities and international digital agencies in developing an optimal Digital Marketing strategy.

On the agenda:

- Identification of the company's business and the products and services offered

- Market analysis, competitor analysis, and positioning to adopt

- Definition of key action criteria: target audience, budget, deadlines, objectives

- Progressive optimization of advertising/communication campaigns

- Monitoring, analysis, interpretation of data

- Corrections, updates, suggestions for improvement

- Refinement of the strategy to achieve new objectives

Specialization:

- Creation of Google Ads campaigns (Search & Display)

- Writing multilingual ads (French, Dutch, English)

- Management of SEA campaigns and advertising investment portfolios

- Internationalization to new markets (France, BENELUX, and more)

Clients:

- The most renowned: Voyage Privé / Mattel / La Ruche Qui Dit Oui / Zoomalia

- Digital agencies (AdQuality, Goodness, Dolead, Full Adgency, AAB Marketing)

- Service providers (Atomic Néon, Tiger, Houelbourg, TOBA Architecture)

- E-commerce businesses (Melvin & Hamilton, Optigura, Ridescope, you?)

- Tourism professionals (4 & 5-star campsites)

I learned the basics of Digital Marketing and SEA (Google Ads) at the digital agency AdQuality. After a 6-month end-of-studies internship and receiving my Master's degree in Communication, I continued to collaborate with this company until March 2020.

It was here that I learned:

1) How to create Search, Shopping, and Display campaigns.

2) How to optimize campaign performance and results.

3) How to analyze and interpret data, statistics, graphs, and KPIs.

During these stages, I applied a number of Best Practices:

- Use of the keyword planner to assess volume,

- Application of Google's latest recommendations (Hagakure structure, etc.)

- Choice of targeting type,

- Creation of audiences and a broadcast schedule,

- Processing of search terms,

- Addition of exclusion lists to improve traffic quality...

- Adjusting bids at the keyword, device, geographic area, and audience levels, etc.

During my collaboration with AdQuality, I had the opportunity to work for some prestigious early clients such as Voyage Privé and Mattel.

Since the first year of my Master's degree at IAE, I have co-managed the family business of professional furnished rentals, La Muse du Paradis, with my parents.

Even today, more than 5 years later, I enjoy developing this activity which occupies me on average 2 days a week.

My main responsibilities are:

- Creation of listings on various booking platforms

(Airbnb, Booking.com, HomeAway/Abritel, Expedia, TripAdvisor, etc.)

- Synchronization of rates and calendars with task automation

- Responding to booking requests and customer relations

- Welcoming international tenants (> 18 different nationalities)

- Creation of a WordPress site to increase direct bookings

- Implementation of a multi-channel communication strategy

(Google Ads Referencing, Google MyBusiness profile, Facebook, Emailing, etc.)

I manage 5 properties with an average of > 150 bookings/year.