Freelancer profile translated to English.

Description

Theologian and marketing expert as Paid Media & Digital Marketing Consultant. Today freelancer as Paid Media Manager & Digital Marketing Consultant. Diverse experience in social media marketing since 2010. In 2013, I started as a freelancer/consultant and was active in successful (freelance) projects on both the corporate side (Adenauer&Co GmbH) and the agency side (1&1, DEICHMANN, Livefastdieyoung, HUK Autowelt). My industry experience in online marketing covers all important sectors: Tech-Telco, Home Entertainment, Cinema, TV Streaming, Automotive, Services, Retail, Textile eCommerce, Finance, Insurance and Travel, FMCG, Media, Consumer Goods, Food, Drinks, Energy, Games, Cinema Films, Smartphone Apps.

My goal is to empower clients for growth and to help with the digital transformation in the company in order to grow strategically.

KPI Optimization: VTR, CPC, CAC, CLV, CPO, ROI, ROAS, CPI, CPU etc.

Together we optimize the lead generation & digital strategy through a tailor-made paid media strategy via SMA, SEA, Display Ads, Programmatic Ads.

Paid Social Expertise:

TikTok Ads, Pinterest Ads, Instagram Ads, Facebook Ads, Snapchat Ads, Twitter Ads, Reddit Ads, YouTube Ads, Twitch Ads

Programmatic Expertise:

Google DV 360, AdForm, The Trade Desk, Amazon DSP

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Publicis Media
Senior Performance Marketing Manager
DIGITAL AND IT
June 2022 - March 2023 (10 months)
München, Germany
Job Description
Development for the client 'The Walt Disney Company - DACH'

Qualifications Used
Sales generation for the streaming service Disney+ (Film / Television), Customer Consulting, Lead Management, Brand Management, Media Planning, Reporting, Paid Social Strategy, Social Media Marketing, Strategic Purchasing, Strategic Marketing, Trend & Future Research
absolutweb
Project Lead | Head of Performance Marketing (Permanent Position)
DIGITAL AND IT
July 2018 - August 2021 (3 years and 2 months)
Köln, Germany
Agency - Performance Marketing Lead, Marketing Supervisor

Performance is King. Branding is Queen. Together They Rule! #Let'sUpliftYourROAS

+ Digital strategy, online paid media (SMA, SEA, Display, Programmatic, Lead Generation), budget allocation & optimization + Social media & social advertising strategy + Digital 360° strategy + Progress & performance data analysis + Social media expert: TikTok, Pinterest, Instagram, Snapchat, YouTube, Twitch: organic & paid + Empower clients to grow. Purpose of digital transformation is helping companies growing strategically fast

Qualifications Used
Paid Social Marketing, SEA, Affiliate Marketing, Google Adwords, Creation & Storyboard for Assets, Customer Analysis, Customer Consulting, Brand Management, Social Media Marketing, Workshops for Clients
Adenauer & Co.
IT Manager / Marketing Manager (Permanent Position)
FASHION AND COSMETICS
October 2014 - September 2017 (3 years)
Meerbusch, Germany
Job Description
Marketing Manager, Social Media Manager
Building channels and planning social media brand communication -Facebook, -Instagram, -YouTube, -Twitter, -Newsletter marketing
Responsibility for performance marketing in social networks Target group analysis, target group definition, evaluation of all KPIs
Development of website structure (increase dwell time & purchases)
Monitoring & analysis of Google Analytics data
Data analysis for more reach, engagement and targeted distribution
Design of brand communication print & digital
Competitor analysis Organization of purchases for advertising materials
Acquisition and support of influencers, VIPs and promoters
Execution of local marketing campaigns | Roadshows
Contact person for agencies, photographers, service providers, press

IT Manager
Responsibility for EDI data exchange of cash register systems
Organization + execution of quarterly inventories in 3 branches
Support of PCs & Apple Computers for 20 employees in-house
Administration of the ERP system, administration of Windows Server 2012
Interface to service providers
Price negotiation with service providers
Creation of reporting / sales figures
EDI data management for STAFF JEANS with Breuninger Germany
STAFF JEANS data exchange+maintenance & sales support in agreement with the company from Greece for the German market
Qualifications Used
mySQL, Management (general), Customer Consulting, Data Maintenance / Entry, Marketing (general), Social Media Marketing, Adobe Creative Cloud, Theology, Communication Science, Media Pedagogy