Daniel Roca

Manages a team of three data specialists and develops data engineering projects for fintech clients. The scope of past projects was to merge their marketing sources and build dashboards with the most relevant KPI for lead and campaign-level analysis.

Works remotely as a freelance with clients around the globe. Creates ETL processes, builds data models, constructs dashboards and machine learning models for insurance, healthcare, education and financial industries to use the data as an asset to improve their efficiency and transform them into data-oriented companies.

In one of the projects, I created a set of reports and visuals that would help the marketing team assess the effectiveness of their Google and Facebook advertising campaigns, including all the funnel metrics that would help them be more effective in their financial services. The solution was created using Looker and I used LookML to model and join all the different marketing sources and created query optimization strategies like PDTs in LookML. After that many looks and reports were created using Looker.

Worked as a technical lead of seven Power BI and SQL Server developers to help build the reporting solution of a tax platform. Helped private sector and taxing entities understand their clients' accounting and taxation behavior using ETL techniques and data visualization tools.