Description

I help companies build tailored communication and digital marketing strategies that elevate brand positioning while consistently driving month-over-month social media engagement. With a hands-on approach to both end-to-end multimedia production and persuasive copywriting, I specialize in turning casual viewers into a loyal community around your product or service.

Hi, I’m Daniel Riaño. I am a digital strategist and storyteller based in Bogotá, Colombia, dedicated to bringing brands to life through compelling narratives. I firmly believe that communication is the single most powerful tool for any business to thrive.

Feel free to reach out if you are looking to:

- Elevate your brand positioning across social media platforms.

- Create high-impact content backed by current digital trends.

- Decode and optimize the key performance metrics (KPIs) of your strategy.

- Design a comprehensive communication plan tailored to your business goals.

- Craft persuasive copy for your website, landing pages, or social media.

- Build a content strategy engineered to maximize audience response with easy, transparent tracking.

- Let's connect and start scaling your digital presence!

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Bogotá (up to 50km)

Instituto Distrital de Ciencia Biotecnología e Innovación en Salud
Social media manager
HEALTH AND WELLNESS
November 2019 - January 2025 (5 years and 2 months)
Bogotá, Colombia
Digital Positioning Strategy Lead | Science Institute

Audience Growth: Built and managed a digital community from scratch, gaining over 13,000 followers in one year.

Historic Launch: Successfully positioned and promoted Colombia’s first-ever Bone Marrow Donor Registry.

Campaign Success: Designed and executed a nationwide digital campaign that recruited thousands of active life-saving donors.

Science Communication: Translated complex scientific data into engaging, creative, and accessible content for the general public.
Storytelling Digital Marketing Strategy Positioning strategy Community Building Audience Engagement Optimization
Mistral bakery
Social media manager
RESTAURANTS AND FOOD SERVICE
August 2023 - February 2025 (1 year and 6 months)
Bogotá, Colombia
Digital Community Manager | Artisanal French Bakery

High-Impact Engagement: Managed and grew digital communities, achieving over 120,000 interactions on Instagram within a single year.

Content & Scriptwriting: Crafted compelling video and post scripts for Instagram that delivered massive reach and uniquely positioned the brand ahead of competitors.

Revenue Growth: Directly drove business results by converting social media engagement into increased sales, both online and offline (in-store).

Brand Positioning: Established a distinct and premium digital identity for the bakery, significantly boosting market visibility against similar services.
Community Building Social media Video editing Video production Content marketing
Nueva EPS
Social media manager
HEALTH AND WELLNESS
January 2025 - May 2026 (1 year and 4 months)
Bogotá, Colombia
Digital Content Creator | National Healthcare Organization

Crisis Management & Recovery: Successfully turned around the digital presence of a national healthcare organization with 12,000+ affiliates, transforming a severe reputational crisis and low social media engagement into a trusted community.

Rapid Viral Growth: Designed and executed an educational content strategy that produced over 10 viral posts on TikTok and Instagram in less than 5 months, paving the way for long-term growth and future organizational impact.

Inclusive Storytelling: Scripted, filmed, and edited compelling videos and narrative-driven social media stories utilizing a differential approach to spotlight Indigenous and Afro-descendant communities.

Digital Content Production: Led end-to-end multimedia production, blending high-quality video editing with public health communication to restore brand credibility and drive public engagement.
Communication strategy Digital communication crisis management Copywriting Social media