Freelancer profile translated to English.

Description

🚀 E-commerce & Growth

I have over 15 years of experience helping brands grow in the digital space. I don't create empty powerpoints: I design the strategy, execute it, and move real metrics. Shopify, CRO, data, automation... whatever it takes to sell more and spend better.

In my long career, I've worked with companies like Brava Fabrics and Colvin, where I consistently improved KPIs. I enjoy working closely with the business, with transparency and an obsession for ROI.

👉 How I can help you:

- E-commerce Strategy & Growth (Shopify, sales scaling, digital roadmap)

- CRO & UX (A/B tests, customer journey, data-driven)

- Marketing Automation & Ads (Klaviyo, Meta Ads, email & attribution)

- Data & Analytics (dashboards, reporting, actionable insights)

- Technical Integrations & APIs (Shopify, marketplaces, OMS, PIM, PoS, B2B)

- Leadership & Execution (aligning marketing, product, and tech for rapid execution)

I assure you that I can help you with practically anything else related to Technology and eCommerce, so don't hesitate to reach out if what you need isn't on the list above.

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

BRAVA FABRICS
Tech and eCommerce
February 2020 - Today (6 years and 6 months)
• Built and executed the eCommerce strategy, driving 40% annual revenue growth.
• Led conversion optimization initiatives that improved the conversion rate by 30% and doubled email marketing attribution over two years.
• Integrated PoS and B2B solutions with Shopify, creating a seamless omnichannel experience.
• Worked closely with marketing, operations and product teams to improve customer journey and boost lifetime value.
• Optimized inventory flow and logistics processes, reducing stockouts and improving operational efficiency.
E-Commerce Strategy Email marketing Cross-functional Team Leadership Expert Shopify Data-Driven Decision Making
COLVIN
Lead Backend Engineer
November 2018 - February 2020 (1 year and 3 months)
• Designed event-driven architectures to scale operations effectively.
• Partnered with business and product teams at a company high level to design and implement functionalities such as Carrier selection and configuration engine, Warehouse Manufacturing Software, Inventory Management Systems among others.
• Improved team efficiency by introducing coding standards, best practices and agile methodologies. Driving agreements on technical decisions and ensuring quality standards are maintained.
• Collaborated directly with multiple stakeholders to create cross-functional teams to bring together engineering, ops, marketing and customer service.
Agile method Data-Driven Decision Making Backend Software Engineering Team Leadership
SOCIAL POINT
Software Engineer
June 2017 - November 2018 (1 year and 5 months)
• Developed backend systems for mobile games, ensuring reliability and scalability for millions of users.
• Created APIs and internal tools to streamline cross-department workflows.
• Monitored technical metrics to ensure system performance and reliability.