Daniel Pérez Castiñeiras

Lead the global influencer marketing strategy for different clients in the travel and consumer goods sector. Develop and plan influencer marketing campaigns in several countries. Manage relationships with relevant content creators, maximizing loyalty and exclusivity with high-performance profiles. Coordinate the negotiation, budget and optimization of agreements with influencers and ambassadors. Create content strategies oriented to platforms such as Instagram, TikTok and YouTube, adapted to market trends and audience segmentation. Implement tracking and reporting tools to measure performance and optimize campaigns in real time. Manage the team and coordinate departments implementing work methodologies. Generate results reports. Clients: Barceló Hotel Group, Kaiku Caffè Latte, AXA, Selfkit.

Strategic development of marketing campaigns with influencers. Identification and connection with influencers from different sectors. Personalized advice on digital strategies for agencies and brands. Optimization of social media presence and improvement of online visibility. Analysis of trends and constant adaptation to changes in the digital landscape. Close collaboration with clients to understand their objectives and needs. Creation of impactful content aligned with the brand identity. Evaluation of campaign performance and adjustments to maximize return on investment. Training and education in influencer marketing and digital strategies. Some of the clients: Agencia Media Auditors, Agencia BeAgency, Breil, Xti, Refresh, Lime, Popa, Oatly, Arcos, NAKD, Danone, Maheso or itsu.

Plan and implement PR 2.0 strategies with national and international influencers and KOLs.

Track and monitor influencer campaigns.

Create content plans and adapt content from international agencies.

Design digital strategies on social networks and content plans for brands.

Prepare reports on impact and online presence.

Client: Biotherm, Breil, Xti, Refresh, Eugenio Lumbreras, Toni Pons, Lowlita&You, Kosé, Popa, Uttopy, Barceló Hoteles, Con-Fio, La Mixtura.