Daniel Mihailoglu

Digitalization Strategy: Development of technical solutions for automating sales and consulting processes for the German exclusive distribution of the Rica Haircare brand. API Management: Seamless integration of external marketing tools with central database systems to increase efficiency in lead management.

Fullstack Development: Technical lead in building and scaling D2C brands with a focus on reactive frontend architectures and Tailwind CSS. Performance Engineering: Maximizing Core Web Vitals and technical SEO to increase organic traffic and conversion rates. Database Design: Design and management of scalable SQL databases for efficient control of customer and inventory data.

Architecture & Scaling: Technical conception and end-to-end implementation of high-performance web applications for over 50 international clients in the e-commerce sector. System Integration: Development of customized middleware solutions for synchronizing complex CRM data streams with Shopify backend systems via REST/GraphQL APIs. E-commerce Specialization: Headless Commerce implementations (Hydrogen/Oxygen) as well as development of dedicated Shopify apps for radical process automation. Infrastructure & DevOps: Strategic setup of cloud infrastructures on AWS and Railway, including automated CI/CD pipelines for maximum reliability.