Danielle Salazar Clavijo

I supported the strategic redesign of packaging, branding, and website for brands like Pirulin and Pirucream, facilitating collaboration between design, marketing, and business vision to ensure coherence and global impact. I coordinated the creation of digital campaigns focused on international expansion, contributing strategic insight and emotional brand storytelling. I managed cross-functional relationships with agencies and influencers, promoting alliances based on purpose, trust, and long-term vision. I drove collaborative processes to integrate creativity, content, and performance into a single growth strategy for brands like Alchemy Care.

I designed and implemented the global marketing plan with the teams for LAB, YOUFIT, Zielou, Factoría, Rolling Dance, and MEEU Events, adapting the approach based on the audience, values, and objectives of each unit. I cultivated a multidisciplinary creative team of 9 people, fostering active listening, talent development, and co-creation as pillars of our internal culture. I promoted digital communication strategies focused on community and loyalty, which enhanced visibility and real engagement. I established strategic relationships with media, collaborators, and influencers from a horizontal and joint-building perspective.

I coordinated with local and international teams the deployment of promotional materials in over 100 points of sale in Spain, France, and Portugal, facilitating agile processes respectful of each context. I supported the launch of Fenty Beauty in Spain with Sephora, ensuring a meticulous execution aligned with the global identity. I managed campaign logistics with attention to detail, deadlines, and brand experience, acting as a bridge between design, production, and retail. I fostered collaboration between offices in Madrid and Paris to ensure coherent and efficient deliveries, with a service-oriented approach.