Danielle Attelan

• Content creation on the Disneyland Paris website and the official mobile application (Halloween/Christmas Seasons, Push notifications, Disneyland Hotel, La Forêt Secrète by Jean Imbert, etc.)

• Construction of web pages in co-design with UX and UI designers

• User experience optimization

• Contribution to the definition of brand image and tone of voice

• Writing engaging and SEO-friendly texts and content, adapted to various target audiences

• Content optimization to improve natural referencing

• Creation and deployment of communication campaigns in collaboration with Marketing teams

• Email campaign management

• Creation of landing pages to convert visitors into customers

• A/B testing

• Production of engaging educational content consistent with the brand's commercial strategy

• Optimization of existing pages to grow the natural referencing of the Aurlom website

• Weekly analysis of editorial content based on market trend monitoring and website performance reports

• Design and writing of brochures presenting the different activities of the Aurlom Education group

• Management of a team of five freelance writers: proofreading, correction, and publication of web articles