About Danielle
Hi, I'm Danielle – a Influencer, Brand Partnerships & CRM strategist with a passion for purpose-driven brands.With years of experience in influencer marketing, brand building, and retention strategy, I help wellness, lifestyle, and e-commerce brands grow authentic communities and boost long-term customer value.
Off-screen, you’ll find me coaching girls’ soccer, advocating for female empowerment, and possibly talking about sharks 🦈.
Also: lover of beach days, purple everything, and building things that actually connect people.
Let’s work together – I bring structure, soul & strategy.
German
Native or bilingual
English
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- FreelanceMarketing, Branding and Event FreelancerE-COMMERCEJanuary 2024 - Today (2 years and 5 months)Berlin, Germany✨ Influencer & Affiliate Strategy 360 SetupDevelopment and implementation of holistic influencer and affiliate programs, including recruitment, tiering, tracking, commission models, reporting, and performance optimization.✨ Influencer & Talent ManagementEnd-to-end management of influencer relationships, from scouting and contracting to briefing and campaign execution – leveraging a strong network of creators, talent managers, and agencies.✨ Social Media & 360 CommunicationsStrategic planning and execution of cross-channel communications (Instagram, TikTok, LinkedIn, newsletters, PR), ensuring consistent brand voice and messaging across all platforms.✨ Content & Social Media Marketing StrategiesCreation of data-driven content calendars and storytelling frameworks that increase reach, engagement, and conversion. Includes briefing creators, UGC strategies, and platform-native content optimization.✨ Brand Partnerships, Collaborations & Pop-upsConcept development and execution of strategic partnerships, retail and brand collaborations, co-branded products, and experiential pop-ups to expand awareness and drive sales.✨ Event Planning & OrganizationPlanning, production, and execution of events ranging from intimate influencer gatherings to large-scale brand activations and workshops – including concept, guest list curation, logistics, and post-event amplification.
- FenouHead of Communication & PartnershipsAugust 2024 - Today (1 year and 10 months)Berlin, Germany✓ Build and manage strategic brand partnerships.✓ Lead public relations efforts to increase visibility.✓ Manage Fenou's Affiliate Brand Ambassador & Therapist program.✓ Monitor industry trends and competitor activities.✓ Plan and execute branded events and collaborations.✓ Coordinate with internal stakeholders.✓ Track and report on campaign performance metrics.✓Represent Fenou at industry events and conferences.
- Sunday Natural GmbhHead of Influencer & PartnershipsMarch 2021 - November 2023 (2 years and 8 months)Berlin, Germany✓ Led an international team of 10+✓ Supervision of international communication channels and regular coordination with global agencies✓ Responsible for all strategic and operational decision within the influencer team✓ Oversaw campaign & brand management in main markets DACH, FR, UK, ITALY and more.✓ Project Managed Influencer Events and Product Collaborations in DACH
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Education
- BA Arts & ScienceUniversity of WashingtonBA Arts & Science