Freelancer profile translated to English.

Description

Head of Digital Marketing with knowledge in many other areas of digital marketing. I work daily with Woocommerce, Klaviyo, Meta Ads, Amazon Seller Central, TikTok Shop, Google Analytics 4, Google Tag Manager, and Looker Studio. To improve your business, you must know what is happening in it, can I help you with that?

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Granada (up to 50km)

Vecos Nucoceutical
Head of Digital Marketing & E-commerce
January 2025 - Today (1 year and 5 months)
Granada, Spain
Responsible for the design, planning, and execution of the global digital marketing strategy, aligned with the company's growth objectives:

• Definition and optimization of multi-channel digital sales strategies on the web (WooCommerce), marketplaces (Amazon and Miravia), and Social-commerce (TikTok Shop).
• E-commerce: Management and optimization in WooCommerce, including structure, content, product catalog, and user experience.
• Social Media (Meta and TikTok): Planning, management, and optimization of the strategy both organically and for brand positioning.
• Email Marketing (Klaviyo): Design, configuration, and automation of campaigns and marketing automation flows, aimed at acquisition, retention, and LTV increase.
• SEO: Development, implementation, and optimization of strategies to increase organic traffic and improve search engine positioning.
• PPC (Google Ads and Meta Ads): strategy definition, results tracking, and performance optimization in coordination with specialized agencies.
• Marketplaces: supervision of the strategy and results on Amazon, and management and optimization of Miravia.
• Social-commerce (TikTok Shop): Strategic management and results supervision, boosting commercial performance and channel visibility.
• Analysis, tracking, and evaluation of KPIs and performance metrics, preparing actionable reports for continuous improvement of strategies.
• Optimization of conversion funnels, landing pages, and digital assets, focusing on CRO and multi-channel experience improvement.
• Management and leadership of the internal marketing team, coordinating tasks, prioritizing projects, and ensuring alignment with the global strategy.
• Supervision and coordination of work with external specialized agencies, ensuring strategic coherence, results tracking, and objective fulfillment.
WooCommerce Klaviyo TikTok Shop Amazon Seller Meta Ads
CrowdFarming
Digital Analyst & Content Manager
April 2024 - May 2024 (2 months)
Madrid, Spain
• Collaboration in CRO strategy and testing (AB Tasty).
• Analysis of the web and app conversion funnel.
• Creation of operational and strategic dashboards to aid decision-making based on key KPIs (Looker Studio).
• Definition and implementation of measurement plans in coordination with IT (GA4/GTM).
• Execution of a validation plan (QA) to ensure the quality of collected data is maintained.
• Guarantee the updating and optimization of marketing content on the web and app in coordination with the different involved areas.
• Ownership of the communication strategy in the different spaces dedicated to promoting the product in synergy with campaigns, CRM, and the different business lines impacting conversion rate.
BEDROCK - Humanised Intelligence
Digital Analyst
June 2023 - March 2024 (9 months)
Clients: Carglass, Zizer, Brave Soul.

• Analyze and monitor data related to web traffic, conversions, and KPIs (GA360 - GA4).
• Prepare reports and presentations of obtained insights (Looker Studio).
• Implement and manage tags using GTM for correct measurement.
• Complete migration of the data architecture between different tools (GA360 - GA4).
• CRO: Implementation and analysis of A/B tests to optimize different KPIs (Optimizely).
• Collaboration with partners: SEO, UX, DV360.

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Master's Degree in Online Marketing and Social Media
University of Granada
2022
Máster Propio en Marketing Online y Social Media
Human Nutrition and Dietetics
University of Granada
2022
Nutrición Humana y Dietética

Check out Daniel's education

Marketing Consultant

Daniel Labella Raya

TikTok Shop & Marketplaces Specialist | E-commerce

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