Freelancer profile translated to English.

Description

A strategic Creative Director with 20 years of experience leading brand transformations for global corporations and market leaders. Expert in building and managing high-performing creative teams. A sparring partner for executives, translating complex business challenges into impactful design strategies. Focused on creative excellence and economic efficiency within highly agile design development processes.

Selected Clients

ADAC, Allianz, AGCO, Commerzbank, Deutsche Lufthansa, Deutsche Telekom, Deutscher Sparkassenverband, Helleniq Energy, E.On, EnBW, ERGO, Fendt, Haniel, GEA Group, Gebr. Heinemann, Langenscheidt, Mercedes-Benz, Morgan Stanley, OMV, REWE Group, RWE, Siemens, Targobank, TUI, UNIPER, Würth

Languages

German
Native or bilingual
English
Fluent
Italian
Conversational
French
Basic

Workplace preferences

Can work on-site

Köln (up to 50km), Berlin (up to 50km), Hamburg (up to 50km), München (up to 50km), Frankfurt am Main (up to 50km)

MetaDesign
Interim Creative Director
October 2024 - Today (1 year and 10 months)
Berlin, Germany
• Managing brand development and implementation of the global rebranding programme for DAX Corporations, including detailed brand and product guide lines, employer branding, various photo shoots, UI system updates and brand onboarding learning modules
• Leading a team of 10 interdisciplinary designers and copywriters
• Directing client specific pitches
• Consulting for ad agencies and spatial design teams
Brand Management Employer Branding Brand Development Branding & Identity
DWL GmbH
Creative Contract Partner
June 2023 - December 2024 (1 year and 6 months)
Rheine, NW, Germany
• Developed and implemented brand identity including brand strategy, communication strategy, overall visual identity, motion identity, web design, print, stationery, editorial, signage, social identity etc.
• Developed brand activation campaigns, internal and external brand launches
• Managed client, gave presentations, led workshops, developed onboarding trainings, etc.
Mutabor Design
Executive Creative Director
November 2021 - November 2023 (2 years)
Hamburg, Germany
• Managed full scale end-to-end rebranding programmes for German and international corporation clients with full account and budget responsibility
• Led a team of 15, strategists, brand and digital designers, copywriters, motion specialists, architects, interior designers and managed independent suppliers
• Built the team, conducted interviews and reviews
• Developed and optimised processes, work-flows and trainings
• Developed and conducted strategic workshops, onboardings and surveys
• Managed and oversaw the development of brand strategy, communication strategy, employer branding strategy, brand design; brand implementation, internal and external brand activation and consistent brand management