Description

Hope is not a revenue plan. I build the real thing — and I know that sustainable growth only happens when commercial structure and cultural shift move together.

As a freelance Interim Head of Sales and GTM Strategist, I help companies between €1M and €10M ARR get serious about their commercial operations — in AdTech, Programmatic & Native Advertising, Digital Media, and B2B SaaS.

My foundation: 20 years of hands-on experience, including senior leadership roles at Outbrain Inc. My engagements cover commercial audits, ICP sharpening, forecast governance, monetization models, and transitioning founder-led sales into structures that scale without the founder.

That includes the work most consultants skip: writing outreach sequences that actually get replies, running negotiation frameworks that protect margin, designing commission structures that drive the right behavior, and delivering team trainings that stick beyond the workshop.

I work directly with founders and executive teams — at the strategic level and in the daily grind where it actually matters. Data-driven, AI-assisted, no fluff.

Available immediately | Remote & Munich-based | Fluent in German & English

Languages

German
Native or bilingual
English
Fluent
Slovak
Basic

Workplace preferences

Can work on-site

Munich (up to 50km)

B2B SaaS Company
Founder-led SalesManagement Workshop
DIGITAL AND IT
February 2026 - February 2026
Hamburg, Germany
Sales Management & GTM Structuring
• Conducted full CRM and pipeline audit to restore forecast visibility
• Re-architected sales motion (New Business vs Expansion) and removed deal-cycle bottlenecks
• Built 90-day revenue execution roadmap aligned to growth targets
• Introduced input-driven KPI steering to increase forecast reliability
• Designed scalable sales structure transitioning away from founder dependency
Context: Early-growth SaaS company with €2M ARR, founder-led commercial structure
Focus: Sales professionalization, GTM clarity, structural scalability
Video & Digital Advertising Company (€8M Revenue)
Interim Head of Sales – Turnover Stabilization & Growth Plan
PRESS AND MEDIA
January 2026 - March 2026 (2 months)
Munich, Germany
Context: Greenfield media venture commercial strategy Focus: Revenue model design, ad monetization strategy, sustainable growth foundation
• • Defined revenue stabilization and GTM sales strategy
Readpeak
Country Manager DACH
November 2023 - April 2025 (1 year and 5 months)
• • Spearheading early-stage growth in German-speaking markets by building and nurturing early budget allocation from media agencies and brands.
• • Supporting business development efforts with publishers and negotiating first key agency deals to expand market presence.
• • Driving PR and content strategies to enhance brand visibility, secure sponsoring and speaking engagements at industry events (e.g., d3con, dmexco, Digital Bash), and position Readpeak as a thought leader in programmatic native advertising.
• • Collaborating cross-functionally to develop market-specific product features and execute go-to-market strategies.