Freelancer profile translated to English.
Back to original languageAbout Daniel
An engineer by training with a passion for Marketing, I embarked on a quest to conquer the world of CRM and tools like Adobe Campaign and Salesforce Marketing Cloud.
Over my 7 years of experience, I've had the opportunity to work with several major clients, allowing me to develop technical skills (SQL, SSJS, AMPScript, API...) and functional skills (Emailing, Commercial Pressure, GDPR...)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- KeringSenior Technical Consultant Salesforce Marketing Cloud (SFMC)LUXURY GOODSJanuary 2023 - Today (3 years and 5 months)Paris, FranceSector: Luxury Tool: Salesforce Marketing Cloud• Functional and technical design of data flows between Marketing Cloud and external systems (Salesforce Service Cloud, Datalake, GCP, Siebel, Kafka)• Management of multichannel tracking indicators (Email, SMS, MMS, VMS, Line, KakaoTalk, WeChat, Whatsapp)• Implementation of data models in Marketing Cloud, meeting the needs of the brands• Development of landing pages (unsubscription, dashboard, etc.)• Cleaning of existing Data Extensions and optimization of recurring automations• GDPR compliance through anonymization and deletion processes• Integration of a new brand into SFMC (technical specs, UAT, support)• Implementation of monitoring emails to track KPIs of cross-channel recurring automations and journeys• Training of business users (Italy, China, Japan, Korea) and support (India)
- Dassault SystèmesTechnical Consultant Adobe Campaign ClassicSOFTWARE PUBLISHINGJanuary 2021 - January 2023 (2 years)Vélizy-Villacoublay, FranceSector: Software Publisher Tool: Adobe Campaign Classic V6 - V7• Implementation of a new ACC instance and integration flows between instances (alignment of opt-ins, contacts, etc.)• Configuration of the new Data Model (data schema, data entry form, validation rules)• Implementation and reference for the transactional messaging module Message Center• Implementation of commercial pressure rules• Compliance with GDPR and Turkish legislation (Double opt-in)• Creation of multilingual templates and personalization blocks• Training of business users (Worldwide) and support (India/USA)
- Pierre et Vacances / Center ParcsTechnical Consultant Adobe Campaign ClassicTRAVEL AND TOURISMNovember 2020 - January 2021 (2 months)Paris, FranceSector: Tourism Tool: Adobe Campaign Classic V7• Implementation of the Message Center transactional email module• Creation of multilingual templates and personalization blocks• Testing via SOAP UI and parameterization of context data• Audit of existing remarketing workflows• RUN management. Alert reporting and fixes
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Education
- Apprenticeship Engineering Degree, Information Systems - Specialization "Decision Support"École Supérieure d'Ingénieurs Paris-Est Créteil, ESIPE.2020Diplôme d'ingénieur en alternance, Systèmes d'informations - Spécialité « Aide à la Décision »
- BTS SIO, Option Software Solutions and Business Applications (SLAM)ORT Daniel Mayer - Montreuil2017BTS SIO, Option Solutions Logicielles et Applications Métiers (SLAM)