Daniel Feander

Since launching Salesmentor in 2021 I’ve helped founders swap “random hustle” for engineered growth. My flagship **Growth Springboard™**—Right Market, Right Message, Right Motion, Right People—has powered **15+ B2B SaaS and FinTech teams**, delivering an average **3-to-5× pipeline lift inside six months**.

Hands-on wins

• Built repeatable engines that moved clients from sporadic deals to predictable MRR, unlocking their first **five-figure enterprise contracts**.

• Recruited and onboarded revenue talent, cutting ramp by half and lifting close rates **30 % in 90 days**.

• Designed an 8-hour playbook now used by 20+ non-sales founders to land enterprise buyers without agencies.

• Ran live call coaching that flipped “busy pipeline, zero bookings” into clean, forecastable ARR.

What founders say

“**We scrapped agencies, built our own outbound engine and slashed acquisition costs.**” — *Claus Villumsen, CEO, Kodecrew*

“**From zero pipeline to weekly wins and a crystal-clear sales compass.**” — *Abel Lillo, Founder, Tianlu*

“**Salesmentor was the growth catalyst; my only regret is not starting sooner.**” — *Erik Hallgren, Founder, Oquan*

Typical deliverables

► Market & ICP sprints (data-driven, zero fluff)

► Message and sequence rewrites—email, phone, LinkedIn

► MEDDICC deal desk and bulletproof forecasting cadence

► Talent scorecards, hiring sprints and onboarding bootcamps

► Board-ready dashboards that track the metrics investors actually care about

Whether you need a 90-Day Revenue Reboot or a part-time CRO to keep the funnel honest, I turn hope into horsepower and guesses into growth.

Regional Head of Sales, theScreener (Nov 2019 to Nov 2021)

Stepped into a Swiss equity-ratings scale-up with a simple brief: unlock Europe.

ACHIEVEMENTS

VALUE CREATED

→ Territory footprint: from two home markets to six high-potential regions

→ Pipeline: zero to $500k in qualified opportunities inside half a year

→ Outreach productivity: plus 50 percent without adding head-count

→ Sales cycle: trimmed by roughly two weeks via better discovery and multithreading

BOTTOM LINE

A repeatable process, a trained team and a credible pipeline that continues to feed theScreener’s growth plans today. I proved that solid fundamentals and disciplined execution can transform a boutique data vendor into a pan-European contender: ready for the next chapter.

Mission: turn an under-exposed data product from a legacy broker into a must-have feed for front-office quants and risk teams.

MARKET COVERAGE

• Ran new-logo sales across UK, DACH, Nordics, France, Italy and Israel, tailoring pitches to each jurisdiction’s trading quirks and compliance filters.

• Reframed TraditionDATA as a low-latency, high-quality alternative to Bloomberg and Refinitiv rather than “just another broker feed”, earning first meetings with tier-one banks, hedge funds and sovereign wealth desks.

EXECUTION HIGHLIGHTS

• Built an account-based playbook from scratch: ICP, outreach sequences, PoC blueprint and ROI calculator.

• Secured **$750 k net-new revenue in nine months**, breaking the $1 m mark within the first year and taking Top Salesperson honours.

• Negotiated multi-asset licences that bundled OTC derivatives, fixed-income and emerging-market data, boosting average deal size 25 percent.

• Delivered a high-energy sales-training keynote at the global off-site; reps adopted the new qualification cadence and lifted team effectiveness **20 percent worldwide**.

VALUE FOR THE BUSINESS

→ Proved the revenue potential of a direct-to-buy-side model, giving execs the confidence to scale a dedicated sales pod.

→ Created repeatable templates (pricing matrix, legal riders, success metrics) now standard across EMEA deals.

→ Positioned TraditionDATA as the “fast follow” vendor for desks wanting flexibility without full Bloomberg costs, opening the door to cross-sell analytics and cloud delivery.

BOTTOM LINE

Turned a little-known broker feed into a seven-figure revenue stream, armed the global team with a replicable sales playbook and left a pipeline that still pays dividends.