Freelancer profile translated to English.

Description

I help eCommerce brands grow profitably by organizing their digital strategy, CRM, marketplaces, data, and operations.

I work with companies that need external senior support, both strategic and operational, to scale their online channel, improve profitability, and make decisions with more data and less intuition.

I don't just define the strategy: I also help translate it into concrete actions, prioritize tasks, coordinate teams, and implement improvements in the day-to-day of the online channel.

My experience comes from years working in various eCommerce and international projects in sectors such as fashion, food, and pharmaceuticals. I have worked on key areas such as Shopify, CRM, Connectif, marketing automation, marketplaces, Amazon, Zalando, El Corte Inglés, paid media, analytics, digital operations, stock, logistics, product feed, and reporting.

I can help you to:

Diagnose your eCommerce situation and define a growth plan.
Improve sales, conversion, average order value, ROAS, CAC, LTV, margin, and profitability.
Professionalize your CRM, segmentation, and communication automation.
Implement or improve flows such as abandoned cart, post-purchase, customer recovery, and recommendations.
Sell better on marketplaces like Amazon, Zalando, or El Corte Inglés.
Coordinate catalog, stock, pricing, product feed, and campaigns.
Analyze KPIs and create useful reporting for decision-making.
Support internal teams, agencies, and technology providers in execution.

I can collaborate on one-off projects as well as more continuous support, adapting to the moment and the internal resources of each company.

My approach is practical, direct, and business-oriented: it's not just about selling more, but about building a more profitable, measurable, operational, and scalable eCommerce system.

Industry field of expertise

Languages

Italian
Native or bilingual
Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Alicante (up to 50km), Murcia (up to 10km), Valencia (up to 10km), Madrid (up to 50km)

Yokono Shoes
Head of Digital
FASHION AND COSMETICS
December 2018 - Today (7 years and 8 months)
Spain
Responsible for the growth and development of the digital channel, scaling from €300K to over €5M/year
Strategic and operational management of eCommerce
Development and management of marketplaces: Amazon, Zalando, El Corte Inglés, Spartoo
International expansion (Europe and USA)
ERP (Microsoft Dynamics) and CRM integration
Marketing coordination: Meta, Google, TikTok
Product, pricing, and logistics management
Supervision of branding and content
Zalando Marketplaces E-Commerce Strategy Connectif ERP
Fractional Ecommerce Growth Lead
Ecommerce Growth Lead
August 2017 - Today (9 years)
I assist eCommerce brands in growth, optimization, or internationalization phases, helping them organize their digital strategy, improve profitability, and sustainably scale their online sales.

My experience combines strategic vision and operational execution in key areas such as eCommerce growth, CRM, marketing automation, marketplaces, paid media, analytics, conversion, digital logistics, and channel profitability.

Over the past few years, I have led the evolution of an eCommerce channel from an initial limited structure to an international digital ecosystem, working on our own website, European marketplaces, CRM automation, performance marketing, reporting, process optimization, and data-driven decision-making.

I can bring value particularly in:

eCommerce growth diagnosis and plan.
Definition of digital priorities and improvement roadmap.
Optimization of conversion, average order value, recurrence, and profitability.
CRM strategy and marketing automation for eCommerce.
Activation and improvement of flows such as abandoned cart, post-purchase, customer recovery, and segmentation.
Management and optimization of marketplaces like Amazon, Zalando, or El Corte Inglés.
Coordination between catalog, stock, pricing, product feed, and campaigns.
KPI analysis: sales, ROAS, CAC, LTV, conversion, margin, and returns.
Support for internal teams, agencies, and technology providers.

My approach is practical, business-oriented, and based on a clear idea: growing online is not just about selling more, but about building a profitable, measurable, and scalable eCommerce system.
Biosae Nutrition
Amazon Lead | Biosae Nutrition
PHARMACEUTICALS INDUSTRY
January 2018 - February 2019 (1 year and 1 month)
Alicante, Spain
I led the management and growth of Biosae Nutrition's Amazon Seller account, a new dietary supplement brand, from its initial launch to achieving a turnover of approximately €300,000 in less than a year.

My work covered the Amazon entry strategy, catalog publication and optimization, product content management, and the implementation of advertising campaigns to accelerate the brand's growth within the marketplace.

Main areas of work:

Comprehensive Amazon Seller account management.
Launch of a new brand within the marketplace.
Catalog publication, positioning, and growth strategy.
Optimization of product listings, content, and keywords.
Planning and management of Amazon Ads campaigns.
Monitoring of KPIs, sales, profitability, and advertising performance.
Revenue growth from €0 to €300,000 in less than a year.
Amazon Seller Amazon Ads Growth Strategy Marketplace Strategy Operations Management