Freelancer profile translated to English.

Description

I help eCommerce brands grow profitably by organizing their digital strategy, improving their processes, and better connecting data, customers, channels, and sales.

I work as an eCommerce Growth, CRM, and Marketplaces consultant for companies that need external senior support without yet hiring a full-time profile. I can help you if you want to scale your online channel, improve profitability, professionalize your CRM, activate automations, sell better on marketplaces, or make decisions with more data and less intuition.

My experience comes from leading the growth of an international eCommerce for years, working on key areas such as own website, Shopify, CRM, Connectif, marketing automation, marketplaces, paid media, analytics, digital operations, stock, logistics, and reporting.

I can bring value especially in:

eCommerce diagnosis and growth plan.

Optimization of sales, conversion, average order value, and profitability.

CRM strategy, segmentation, and communication automation.

Implementation or improvement of flows such as abandoned cart, post-purchase, customer recovery, and recommendations.

Management and optimization of marketplaces like Amazon, Zalando, or El Corte Inglés.

Coordination between catalog, stock, pricing, product feed, and campaigns.

KPI analysis: sales, ROAS, CAC, LTV, margin, conversion, and returns.

Support for internal teams, agencies, and technological providers.

My approach is practical, direct, and business-oriented: it's not just about selling more, but about building a more profitable, measurable, and scalable eCommerce system.

Industry field of expertise

Languages

Italian
Native or bilingual
Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Alicante (up to 50km)

Yokono Shoes
Head of Digital
FASHION AND COSMETICS
December 2018 - Today (7 years and 6 months)
Spain
Responsible for the growth and development of the eCommerce channel, scaling from €300K to over €5M/year. Strategic and operational management of eCommerce. Development and management of marketplaces: Amazon, Zalando, El Corte Inglés, Spartoo. International expansion (Europe and USA). ERP (Microsoft Dynamics) and CRM integration. Marketing coordination: Meta, Google, TikTok. Product, pricing, and logistics management. Supervision of branding and content.
Zalando Marketplaces eCommerce Strategy Connectif ERP
Fractional Ecommerce Growth Lead
Ecommerce Growth Lead
August 2017 - Today (8 years and 10 months)
I support eCommerce brands in their growth, optimization, or internationalization phases, helping them organize their digital strategy, improve profitability, and scale their online sales sustainably.

My experience combines strategic vision and operational execution in key areas such as eCommerce growth, CRM, marketing automation, marketplaces, paid media, analytics, conversion, digital logistics, and channel profitability.

Over the past few years, I have led the evolution of an eCommerce channel from a limited initial structure to an international digital ecosystem, working on my own website, European marketplaces, CRM automation, performance marketing, reporting, process optimization, and data-driven decision-making.

I can bring value especially in:

eCommerce diagnosis and growth plan.
Definition of digital priorities and improvement roadmap.
Optimization of conversion, average order value, repeat purchases, and profitability.
CRM strategy and marketing automation for eCommerce.
Activation and improvement of flows such as abandoned cart, post-purchase, customer recovery, and segmentation.
Management and optimization of marketplaces like Amazon, Zalando, or El Corte Inglés.
Coordination between catalog, stock, pricing, product feed, and campaigns.
KPI analysis: sales, ROAS, CAC, LTV, conversion, margin, and returns.
Support for internal teams, agencies, and technological providers.

My approach is practical, business-oriented, and based on a clear idea: growing online is not just about selling more, but about building a profitable, measurable, and scalable eCommerce system.
Biosae Nutrition
Amazon Lead | Biosae Nutrition
PHARMACEUTICALS INDUSTRY
January 2018 - February 2019 (1 year and 1 month)
Alicante, Spain
I led the management and growth of Biosae Nutrition's Amazon Seller account, a new dietary supplement brand, from its initial launch to achieving a turnover of approximately €300,000 in less than a year.

My work covered the Amazon entry strategy, catalog publication and optimization, product content management, and the implementation of advertising campaigns to accelerate the brand's growth within the marketplace.

Main areas of work:

Integral management of the Amazon Seller account.
Launch of a new brand within the marketplace.
Catalog publication, positioning, and growth strategy.
Optimization of product listings, content, and keywords.
Planning and management of Amazon Ads campaigns.
Tracking of KPIs, sales, profitability, and advertising performance.
Growth of turnover from €0 to €300,000 in less than a year.
Amazon Seller Amazon Ads growth-strategy Marketplace Strategy Operations Management