Freelancer profile translated to English.

Description

Building, transforming, and scaling digital business.

Digital business is made – or hindered – where marketing and IT meet. That's where I work and lead.

Business, technology, and customer orientation from a single source.

I take on interim and project mandates at VP and C-level: building product organizations, transforming e-commerce platforms, bringing strategy from paper to implementation – hands-on, not just consulting.

25+ years in digital products, e-commerce, and platform business. Most recently VP Digital Product at Deichmann SE (5 years), before that VP Product at Verivox/preis24, Director at meinestadt.de (Axel Springer), Head of Conversion & UX at simyo (Telefónica). Digital since agency days. I speak the language of marketing and IT and deliver both in one person – with a focus on what truly matters to the customer.

Mandates as Interim Executive, Fractional Leader, or in project format. Also as a workshop or leadership sparring.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Düsseldorf (up to 50km)

Druhm DIGITAL
Interim Manager and Executive Consultant
DIGITAL AND IT
August 2024 - Today (1 year and 11 months)
Grevenbroich, Germany
Cross-functional leadership and consulting in digital business – digital strategy, product leadership, organizational development, and agile transition. For SMEs, corporations, and public authorities. (Mandates in detail under "Projects (Self-Employment)".) Design Thinking & AI Prototyping for digital citizen services; Conception and relaunch of "neues duesseldorf.de" Digital Customer & Innovation Strategy, strategy consulting for the management board B2B Product Portfolio
Organizational Development Digital Strategy Digital Transformation Agile Leadership Generative AI
Deichmann SE
VP Product Management (Department Head)
E-COMMERCE
July 2019 - July 2024 (5 years)
Essen, Germany
Personnel responsibility: Disciplinary leadership of up to 17 employees (3 team leads); technical leadership of approx. 40 software developers in cross-functional teams
Key Responsibilities
• Building Digital Product Management as a discipline and department: scaled agile product management, UX design, SEO, and e-commerce conversion optimization (CRO) – responsible for online shops, mobile apps, and CRM in all European markets; initiator and lead of the cross-functional Agile Transition, cross-functional coordination between Product Owners and Omnichannel IT in regular consultation with the CIO and management board
• International rollout of the Omnichannel Commerce Platform (Click & Collect, new payment methods, drop-shipping marketplace) with mobile-first UX – followed by steering the Composable Commerce Transformation (Cloud Native) as a replacement for the on-premise platform, including selection and integration of headless components (SCAYLE, Contentful CMS, Cloudinary DAM); program management for over 40 sub-projects and 250+ project participants (multi-project management/PMO)
• Regular presentations and coordination with the board on digital strategy issues, including direct exchange with the managing owner; innovation ambassador for the digital division within group-wide innovation management
Successes
• Mobile Revenue Share from 2% to >25% during Black Week – through redesign and rollout of a user-oriented omnichannel app (iOS/Android), stable at >4.7 stars in both app stores
• Conversion uplift in six markets through mobile-first UX during the international rollout of the omnichannel platform
• Composable Commerce Re-Platforming (Cloud Native) – Go-live in the first markets 7 months after project start
• End-to-end efficiency increase in omnichannel product development through scaled agile steering (Enterprise Kanban, Lean Portfolio Management, Flight Levels)
E-Commerce Omnichannel Digital Transformation Conversion Optimization Product Management
Verivox GmbH (ProSiebenSat.1 Media)
VP Product
SOFTWARE PUBLISHING
August 2018 - June 2019 (10 months)
69 Heidelberg, Germany
• Department management for Product Management for the four comparison verticals (Energy, Telecommunications, Insurance, Banking) plus Onsite Commerce Media Products (B2B platform marketing); Business Development including validation of new concepts and business models
• Post-Merger Integration (PMI): Transfer of the preis24.de e-commerce platform into Verivox's telecommunications business
• Introduction of scaled agile steering (Agile Strategy Map, OKR, Flight Levels) at the strategic management level; co-sponsor of the company-wide Agile Transition of the Verivox Group
Agile Transformation Conversion Optimization Post Merger Integration (PMI) Leadership Product Management