Freelancer profile translated to English.
Back to original languageAbout Daniel
Certified Google, Analytics & Bing Professional, I currently manage numerous Google Ads accounts in the B2B and B2C sectors for e-commerce or lead generation.
I worked for an agency called Ad's Up Consulting, then I decided to work for larger entities like Sarenza.com and Made.com as a Paid Search Manager to have a greater impact on the growth of these companies. I managed accounts with budgets over €700,000/month.
I offer consulting regarding your Webmarketing campaigns (SEA/SEM, Google Adwords / Google Ads, Microsoft Ads etc.) as well as the implementation and optimization of your campaigns.
📈 Performance-oriented for e-commerce (ROAS) & acquisition cost for B2B (CPA).
🔍 Very attentive to detail, I place paramount importance on the structure of campaigns at all levels (campaigns, ad groups, ads and keywords, audiences, location, time...)
📊 I manage accounts that can be very small to accounts with budgets of several hundred thousand euros per month.
✅My skills:
- Choosing the best web marketing levers
- Google Ads (SEA): Search, Shopping, Display, Remarketing, DSA, RLSA, Performance Max, Apps...
- Microsoft Ads (Bing)
- SA360 for large account portfolios (ROAS strategy, Budget management, IKC campaigns...)
- Google Analytics
- Google Data Studio for reporting (on Google Ads & Analytics)
- Google Tag Manager for tracking tags (Google Ads, Facebook Ads, Microsoft Ads).
My methodology:
- First call of 30 min / 1h to better understand your business and your needs.
- Audit of your account if existing to see necessary optimizations or restructuring
- Campaign development and optimizations
- Monthly Data Studio reporting with all necessary KPIs, analysis of this data and subsequent recommendations.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceSEA ConsultantE-COMMERCEFebruary 2022 - Today (4 years and 6 months)Paris, FranceDevelopment and optimization of SEA campaigns (Text, Shopping, Display, Apps, Youtube, Performance Max) to increase ROAS for e-commerce and reduce CPA for B2B partners while increasing conversions. Management of budgets over 1 million euros per month.References: Typology FR & US), Virtuo (FR, UK, ES), TheFork Manager (EMEA), Booksy, Orange Travel (EMEA), Kiute, Revolys, Saline Royale Académie, Iguane Solutions, Sogedex, Repetita, Modern Métier, Eloi, Inkubox, Goldwin Avocats, ECNI Jobs, Square Thiers Esthétique, SQORUS, Domissori.
- Made.comPaid Search ManagerE-COMMERCEOctober 2019 - July 2020 (10 months)Cité de Londres, United KingdomDaily monitoring of SEM performance for France (+€500K budget/month), Belgium and Spain (+€50K budget/month): Search + Shopping + Display- Restructuring of Search campaigns for sustainable growth that adapts to automation development, for prospecting and remarketing.- Monitoring KPIs to achieve objectives in terms of spend, sales, and ROAS for each country.- Coordination between different stakeholders: internal Country Managers, Google, Microsoft, SA360 with DQ&A.- In-depth analyses of different product categories, locations, audiences, devices to adapt the SA360 strategy according to objectives and to improve profitability across different acquisition channels.- Implementation of a strategy including synergies between different acquisition levers (Social, Affiliate, Emailing...) with a better understanding of cross-channel attribution.Platforms used: Google Ads, Search Ads 360, Microsoft Ads, Google Analytics 360, Google Data Studio, Google Merchant Center, Squared, Productsup, Ometria, Adalysis.
- AD'S UP CONSULTINGSEA ConsultantE-COMMERCENovember 2018 - May 2019 (7 months)Paris, France- Preparation and creation of sponsored link campaigns: estimates, account structure, campaign and ad design, keyword definition, etc.- Optimization of bids and campaign profitability- Monitoring a client portfolio: budget allocation, results analysis, quick decision-making and expense optimization to achieve profitability goals- Client relationship management- Support and advice on web marketing strategiesPlatforms used: Google Ads, Google Analytics, Bing Ads, Search Ads 360, Facebook Business Manager, Pinterest Ads, Amazon Seller Central, Google Data Studio, Report Garden, Salesforce, SEMrush, Supermetrics, Google Tag Manager, Apple Search Ads.
Reviews
L
Laetitia
Sogedex Accessories
Reviewed on 10/20/2022
Daniel effectively met the mission's requirements and quickly took ownership of our GAds account. He is very competent and managed to simply explain concepts that can sometimes be complicated. I would happily work with him again!
Iguane
Iguane Solutions
Reviewed on 6/17/2022
Daniel is very transparent about the work done thanks to regular follow-ups and clear explanations of optimizations made according to the set objectives. ROI-oriented, he is proactive in making our Google ads convert optimally. We are very satisfied :))
Recommendations
FT
CL
+2
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Education
- Master in ManagementKedge Business School2019
- HEC Preparatory ClassLycée Teilhard de Chardin2014Classe préparatoire pour concours aux Grandes Ecoles de Commerce
Certifications
- Bing Ads Professional AccreditationMicrosoft2018
- Search Ads 360Google AdWords Certified2019