Daniel Davis

Led up to 8 product squads across 5 EU markets. Owned the full seller platform scope: merchant onboarding, PIM/catalog, pricing, AI capabilities, and a multi-million euro seller services revenue (Retail Media, Subscriptions, Data).

• • Seller Toolbox (0-to-1): defined vision, led squad through full build of the central self-service hub for 10,000+ merchants — KPI dashboard, SmartPrice Optimizer, Retail Media Boost, analytics, coupons. Gateway product for merchant activation.

• • Instant Listing: owned the product redesign of the partner API integration flow, reducing merchant time-to-onboard by 50% and driving +47% increase in live offers within 12 months (32M+ live offers in catalogue).

• • PIM rebuild (0-to-1): led the greenfield replacement of the legacy third-party PIM. Introduced AI-powered catalog categorisation and LLM-as-judge quality evaluation — connected to the 'Agent-Ready Catalogue' multi-year vision for AI-ready product data.

• • LLM-powered seller agent: product-led the full delivery of an AI agent automating seller-support interactions — defined scope, drove team through LLM evaluation and RAG architecture decisions, resulting in measurable contact rate reduction.

• • Booster subscription SaaS (0-to-1): designed the monetisation model and entitlement system, giving merchants tiered access to premium platform services — strong early adoption signal for a net-new revenue stream.

• • Retail Media tech platform: delivered the full technology layer enabling sponsored placements, supplier campaigns, and partner analytics. Supported ManoMano's rise to top 3 in Retail Media revenue in Europe. Managed the Criteo-to-Moloco ad stack migration.

• • >85% OKR delivery across 10+ consecutive quarters, through multiple organisational scaling, restructuring, and downscaling phases.

• • Owned digital commercial product roadmap across web & mobile — full-funnel optimisation (acquisition, conversion, ancillaries, post-booking). Led 8 product teams.

• • COVID-19 voucher platform (0-to-1): directed team to ship from zero to live in weeks, protecting significant revenue in a near-zero-traffic environment.

• • Led digital transformation of B2B distribution channels (Web portal, APIs, NDC) across 13 multidisciplinary product teams. Migrated corporate partners from legacy systems to modern self-service.

• • Owned Commercial Effectiveness Product roadmap. Implemented Agile frameworks across commercial product teams for the first time at IAG group level.

• • Acted as interim Head of Commercial Strategy (H2 2018) — executive-level business accountability beyond the product function.