Daniel Cuffia Alvarez

Clarum is a strategic consultancy focused on supporting entrepreneurs, partners, and management teams in growth, reorganization, and complex decision-making processes.

My experience combines decades of work in multinationals, international organizations, and my own companies, participating in both expansion processes and situations of crisis, restructuring, and organizational modernization.

I have professional experience at Citibank, in the Commercial Service of the United States Embassy, and in various business projects related to strategy, management, marketing, and business development.

I work especially with small and medium-sized enterprises that need an external, transversal, and executive perspective to review processes, identify opportunities, organize structures, and adapt their organizations to new technological and commercial scenarios.

I provide strategic analysis, business acumen, and a strong ability to simultaneously understand the needs of management, teams, and clients.

Areas of work:

• Strategy and business model review

• Organization and operational efficiency

• Marketing and positioning

• Commercial development and new opportunities

• Change processes and organizational resistance

• Digital modernization

• Crisis management and complex scenarios

• Strategic support for partners and executives

I work with a high level of involvement, confidentiality, and rapid response.