Freelancer profile translated to English.

Description

Hi! I'm Daniel and I can help your online store (E-commerce) scale sales, optimize its conversion funnel, and automate customer acquisition to make every investment euro profitable.

I have a very practical 360° approach. I don't just set up advertising campaigns; I also ensure your online store is optimized to convert those visits into customers and retain them over time.

🚀 How can I help you boost your business?

Shopify Creation and Optimization (CRO & UX)

Paid Traffic Campaigns (Paid Media)

Email Marketing Automation (Klaviyo)

Organic Visibility (Technical & Local SEO):

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Lafermu S.L.
E-COMMERCE MANAGER / DIGITAL MARKETING SPECIALIST
September 2025 - Today (11 months)
Comprehensive Shopify Management: End-to-end administration and optimization of the e-commerce store: product architecture structuring, catalog upload, web usability improvement, and conversion rate optimization (CRO).
Klaviyo Email Marketing: Design and configuration of key automated flows (abandoned cart recovery, welcome sequences, and advanced segmentation by purchase behavior).
Paid Media (Performance) Strategy: Planning, execution, and continuous optimization of campaigns focused on direct conversion through TikTok Ads and Meta Ads. Technical preparation of the funnel for upcoming multichannel expansion to Google Ads.
Technical & Local SEO: Implementation and analysis of On-Page SEO strategies and visibility optimization through Google Local SEO, achieving competitive positioning and an organic increase in web traffic.
Content & Social Media Strategy: Conceptualization of the editorial line for social media, writing blog-optimized content, and designing graphic resources using Canva to boost brand engagement and organic reach.
Shopify Tik Tok Ads Klaviyo Figma GA4
Madrid Hifi
MARKETING AND IMPORTS DEPARTMENT
October 2024 - January 2025 (3 months)
Copywriting and PR: Writing corporate articles for the blog and official press releases aimed at improving the brand's digital reputation.
Creative Coordination: Liaison and supervision with external designers for the development of sales kits, product catalogs, and brand visual proposals.
Direct coordination with suppliers in China for international order management, aesthetic quality control, and design customization for import.
Madrid Hifi
CUSTOMER SERVICE MANAGER
January 2022 - January 2025 (3 years)
Post-sale issue management through CRM, customer service, and transport logistics coordination.