Daniel Capochichi

For three years, I collaborated as a freelance web writer with Adzz, an international communication company, specializing in creating content optimized for search engines.

I wrote 197 web articles on various topics: sports, online casino, general knowledge, and video games. Each article, between 1000 and 1200 words long, was produced strictly within the deadlines set by the editorial team, demonstrating an ability to maintain consistent, high-quality output over time.

Mastery of SEO best practices:

Trained in the requirements of Google algorithms, I wrote each article by integrating the fundamentals of natural referencing: heading structure (H1, H2, H3), keyword density and placement, readability, internal linking, and adherence to editorial guidelines. The objective was always to produce content that was both enjoyable for the user to read and optimized for search engines.

Management and delivery via CRM:

All production was managed through a dedicated CRM: receiving briefs, writing, proofreading, uploading, and validation. This organization allowed me to develop great rigor in managing my deliverables and respecting editorial processes.

Skills used:

Long-term web writing in French and English

SEO Optimization (structure, keywords, readability)

Production management via CRM

Subject matter versatility (sports, gaming, culture, entertainment)

Autonomy and deadline adherence in a freelance setting

This three-year experience allowed me to develop a genuine digital content culture, which I now apply in my web developer work: I don't just create beautiful and fast websites, I also understand the importance of content and SEO for these sites to truly generate traffic and clients for my clients.

Co-founder and manager of a restaurant specializing in Vietnamese and international cuisine in Hoi An, I was responsible for all operations of the establishment, from its acquisition to its development.

Concept and offering development:

Complete menu creation (Vietnamese specialties like Bo Né for breakfast, international menu for lunch: kebabs, falafels, kefta, croque-monsieur), targeting two distinct customer segments (local Vietnamese clientele in the morning, expat and international clientele during the day).

Daily operational management:

Daily procurement (market, local suppliers)

Negotiation with suppliers: packaging, bakeries, grocery stores, beverages

Food preparation and service

Dining room cleaning and setup

Home deliveries

Commercial development and communication:

Social media management (Facebook)

Engagement in local expat groups

Development of a loyal and diverse clientele (Vietnamese, French, English, Polish, etc.)

Results:

Loyal customer base built quickly, establishment recognized in the local and expat community of Hoi An.

Within Kentary, a company specializing in the wholesale of dried fruits and Vietnamese specialties, I held two distinct roles.

Commercial Development (Vietnamese Market):

Intensive telephone prospecting with Vietnamese companies for the distribution of mooncakes during the Mid-Autumn Festival. Notable feature: all communication was in Vietnamese, in a 100% local environment.

E-commerce Content Writer:

Writing approximately 150 detailed product descriptions in English for the Alibaba platform, covering the entire catalog (dried fruits, local specialties). Each description detailed the product's origin, manufacturing process, characteristics, and consumption methods.

Skills used:

Commercial prospecting in a foreign language (Vietnamese)

Writing technical and commercial content in English

Adaptation to a 100% Vietnamese professional environment

Rigor and productivity in repetitive, high-volume tasks