Freelancer profile translated to English.

Description

I support organizations, startups, and internal teams in structuring, directing, and deploying their brand, both in France and internationally.

I act as a Brand & Creative Lead, with a focus on consulting, art direction, and brand project management. My role is to establish a clear and sustainable framework: brand vision, creative direction, graphic principles, work methods, and consistent deployment across all media.

I support both new brand creation and rebranding projects, as well as existing brands that need to structure or evolve their image.

Depending on the needs, I work:

• directly with internal teams (support, framing, mentoring),

• or by leveraging a network of senior art directors and designers with whom I regularly collaborate, while remaining your sole point of contact.

I am accustomed to working in international contexts, adapting a single identity to different countries, cultures, and uses, while ensuring consistency and clarity.

Examples of assignments:

• Brand audit and framing

• Art direction (creation or rebranding of identity)

• Brand and image strategy

• Brand deployment and variations

• Support for creative teams

Possible deliverables:

• brand guidelines and charts

• presentations (PowerPoint / Google Slides / Figma)

• templates and mockups (Figma)

• editorial materials (white papers, brochures, print)

• communication and social media kits

• Consulting on your website

The deliverables are produced within a clear strategic framework, either directly by me or in coordination with specialized talents.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
French
Native or bilingual
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

makesense Global
Brand & Creative Lead - International & Multi-stakeholder Projects
January 2021 - Today (5 years and 7 months)
Paris, France
Direction and management of brand and communication projects for a variety of stakeholders: startups, international organizations, innovation programs, local authorities, and private partners.

Work on projects deployed in several countries, coordination of internal and external creative teams, definition of brand frameworks, art direction, and multi-platform variations.

Launch and management of Chiche, a mass-market media (1M unique visitors in one year): product coordination, art direction, UX/UI.

Creative production direction: supervision of graphic designers and freelancers (photographers, videographers, graphic designers, motion designers).

Supervision of art direction for 360 campaigns (print, digital, social media, events).

Guardian of brand consistency and image internationally: monitoring, guidelines, support for teams. Strategic and creative support for partners (large groups, startups, associations) in their communication and image challenges.
Art Direction Branding Visual Communication Visual Identity Adobe Creative Suite
makesense Global
Brand Manager
January 2018 - January 2021 (3 years)
Paris, France
Management of the overall brand identity redesign: definition of brand principles, art direction, graphic charter, multi-format materials, and variations.

Supervision and coordination of a partner agency responsible for redesign and digital development, with a role of framing, validation, and ensuring consistency across all deliverables.

International deployment of the new identity in several countries (Europe, Latin America, Africa, Asia), adapting to local contexts while ensuring a unified brand vision.

Facilitation of training and workshops for local teams and partners to promote the adoption of tools, visual codes, and brand usage.

Brand reference role: supporting teams in using guidelines, supervising digital platforms, and managing key moments related to the launch and visibility of the new identity.
Visual Identity Visual Communication Art Direction
makesense Incubateur
Brand & Communication Manager
January 2016 - January 2018 (2 years)
Paris, France
Management of the communication strategy and brand image for incubation and entrepreneurial support programs, in multi-stakeholder and multi-project contexts.

Definition of the visual positioning of programs, deployment across all digital media, and coordination of content production (newsletters, videos, digital materials).

Design and deployment of recruitment and visibility campaigns, with an approach focused on message clarity, brand consistency, and operational efficiency.

Close collaboration with multidisciplinary teams (communication, product, program), as well as with creative service providers and freelancers, focusing on management and framing rather than isolated execution.
Branding Visual Communication Visual Identity