About Daniel
French
Native or bilingual
English
Native or bilingual
Korean
Conversational
Experience
- hawaArt DirectorLUXURY GOODSJune 2020 - September 2023 (3 years and 2 months)Paris, France*Led the development of a cohesive visual identity, increasing brand recognition by 40%.*Championed sustainable fashion initiatives, boosting sales by 30%.*Directed the design, production, and marketing of two apparel lines, resulting in a 25% increase in market share.*Innovated with the 'Monday Shop But Don't Buy' initiative, enhancing creative output and sustainability efforts.*Mentored and empowered team members, fostering a collaborative environment aligned with strategic objectives.*Promoted a circular economy by repurposing unsold items and dormant stock, reinforcing the brand's commitment to sustainability.*Positioned hawa.paris as a leader in inclusive and environmentally responsible fashion within the Parisian market.
- Afropolitain Media GroupArt DirectorPRESS AND MEDIAFebruary 2016 - Today (10 years and 4 months)New York, United States*Led a team through over 20 photoshoots, maintaining brand integrity with a 90% on-time delivery rate.*Managed publication budgets ranging from $16,000 to $47,000, achieving 15% cost savings.*Developed editorial features and visual concepts, increasing audience engagement by 60%.*Mentored a diverse team of 5 artists, fostering creativity and collaboration.*Prioritized visual storytelling, amplifying narratives that resonated with African culture and diaspora communities.*Advocated for multicultural representation, ensuring the platform highlighted underrepresented voices.
- TeulneeArt DirectorFASHION AND COSMETICSJanuary 2013 - June 2015 (2 years and 5 months)Séoul, South Korea*Developed impactful visual identities for renowned cosmetic brands, significantly enhancing their market recognition.*Led large-scale projects for prestigious clients such as Manuka Naturals, TAG Heuer, and LG, with a 91% on-time delivery rate.*Created advertising campaigns and social media content, increasing brand visibility and engagement.*Mentored a versatile team of 12 graphic designers and 2 web developers, ensuring consistent quality deliverables.*Initiated creative projects like 'Discovery Fridays' and 'Monday Explorations,' fostering innovation and strengthening team cohesion.*Collaborated closely with communication agencies to develop tailored design solutions, exceeding client expectations.*Optimized production processes, improving the efficiency and productivity of multidisciplinary teams.
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Education
- Bachelor's Graphic Branding And IdentityUAL2008