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Daniel BaudDB

Daniel Baud

Visual Identity Creation, Photographer

€546/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Daniel

Experienced Art Director with over ten years of expertise in enhancing brand identities and leading creative projects across lifestyle and digital media. Skilled in transforming advertising concepts into captivating visual narratives, managing multiple projects within deadlines, and fostering team collaboration. Proficient in the Adobe Creative Suite, UX/UI design, and project management tools like Asana. Expert in typography, layout design, and visual storytelling, with a focus on creating inclusive and culturally sensitive designs. Bilingual in English and French, with a strong understanding of the Asian market.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Korean

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • hawa
    Art Director
    LUXURY GOODS
    June 2020 - September 2023 (3 years and 2 months)
    Paris, France
    *Led the development of a cohesive visual identity, increasing brand recognition by 40%.

    *Championed sustainable fashion initiatives, boosting sales by 30%.

    *Directed the design, production, and marketing of two apparel lines, resulting in a 25% increase in market share.

    *Innovated with the 'Monday Shop But Don't Buy' initiative, enhancing creative output and sustainability efforts.

    *Mentored and empowered team members, fostering a collaborative environment aligned with strategic objectives.

    *Promoted a circular economy by repurposing unsold items and dormant stock, reinforcing the brand's commitment to sustainability.

    *Positioned hawa.paris as a leader in inclusive and environmentally responsible fashion within the Parisian market.
  • Afropolitain Media Group
    Art Director
    PRESS AND MEDIA
    February 2016 - Today (10 years and 4 months)
    New York, United States
    *Led a team through over 20 photoshoots, maintaining brand integrity with a 90% on-time delivery rate.

    *Managed publication budgets ranging from $16,000 to $47,000, achieving 15% cost savings.

    *Developed editorial features and visual concepts, increasing audience engagement by 60%.

    *Mentored a diverse team of 5 artists, fostering creativity and collaboration.

    *Prioritized visual storytelling, amplifying narratives that resonated with African culture and diaspora communities.

    *Advocated for multicultural representation, ensuring the platform highlighted underrepresented voices.
  • Teulnee
    Art Director
    FASHION AND COSMETICS
    January 2013 - June 2015 (2 years and 5 months)
    Séoul, South Korea
    *Developed impactful visual identities for renowned cosmetic brands, significantly enhancing their market recognition.

    *Led large-scale projects for prestigious clients such as Manuka Naturals, TAG Heuer, and LG, with a 91% on-time delivery rate.

    *Created advertising campaigns and social media content, increasing brand visibility and engagement.

    *Mentored a versatile team of 12 graphic designers and 2 web developers, ensuring consistent quality deliverables.

    *Initiated creative projects like 'Discovery Fridays' and 'Monday Explorations,' fostering innovation and strengthening team cohesion.

    *Collaborated closely with communication agencies to develop tailored design solutions, exceeding client expectations.

    *Optimized production processes, improving the efficiency and productivity of multidisciplinary teams.
    Identité visuelle Branding & Identity Packaging Gestion de projet Management d'équipe campagne publicitaire Direction artistique

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Education

  • Bachelor's Graphic Branding And Identity
    UAL
    2008

Skill set (16)

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