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Daniela UrzolaDU

Daniela Urzola

Strategy and Business Development

€300/day
Madrid, ES
8-15 years
Corporate strategy
Business development
Public Affairs
Stakeholder Engagement (Gov–Corp–Investors)
Institutional Alliances

Average response time: 1 hour

Freelancer profile translated to English.
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About Daniela

MBA and lawyer with experience in international firms (PwC, Deloitte), the public sector, and commercial expansion projects in professional services and consumer goods. Specialized in identifying growth opportunities, designing market entry strategies, establishing strategic alliances, and transforming services into understandable and valuable solutions for clients. I have led B2B, B2G, and B2C initiatives, driving brand positioning and connection with key stakeholders through high-impact commercial actions and events. My approach combines analytical thinking with commercial vision. I adapt quickly to demanding environments, connect technical value with the commercial offering, and turn strategic ideas into tangible results. I seek challenges where I can continue to grow, generate value, and build long-term relationships with real impact.

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • ALLCOT
    Business Development & Corporate Affairs Specialist
    June 2022 - Today (4 years)
    Madrid, Spain
    Advise companies, entrepreneurs and early- to growth-stage startups on business development
    strategies, focusing on sustainable growth, commercial structure, and market differentiation.
    o Developed stakeholder engagement strategies, institutional relations, strategic partnerships, and
    competitive market analysis.
    o Organized and coordinated events aligned with business growth, visibility, and key stakeholder
    engagement strategies.
    o Designed and executed expansion and institutional positioning strategies for startups and
    projects in the digital economy, impact, and sustainability sectors.
    Mission: Identify business opportunities (B2B), strengthen relationships with government agencies, investment funds, and SMEs. Lead events and forums to foster collaboration and mobilize resources.

    Key Achievements:

    o Conducted public policy analysis in Europe and LATAM, generating strategic insights for new product development and institutional partnerships.
    o Authored articles, opinion columns, and press releases on regulatory frameworks and public policy at global and regional levels, contributing to the organization's thought leadership and positioning.
    o Identified 20+ B2B commercial opportunities, securing 10 strategic partnerships and 8 new institutional and SME clients, with projects averaging €2M in value.
    o Organized and led a high-level international workshop in Senegal with 50+ participants (former ministers and C-level executives), resulting in funding and new collaborations for carbon projects with social and territorial impact.
  • Ministry of Environment of Colombia
    Advisor to the Minister – Public–Private Liaison
    January 2020 - January 2022 (2 years)
    Santafé de Bogotá, Colombia
    Contributed to the implementation of public policies that enabled Colombia’s carbon markets to reduce
    over 231M tons of CO₂ and generate $4.5 billion in value for the country.
    o Served as liaison between the Ministry and key private sector actors, fostering high-impact strategic
    collaborations.
    o Led the institutional relationship with Microsoft, resulting in the signing of a Memorandum of
    Understanding (MOU) to launch joint digital economy initiatives.
    o Coordinated Colombia’s participation in OECD sustainability policy assessments, leading the technical
    analysis of environmental fiscal policy.
    o Represented Colombia as a speaker at COP26 (Glasgow), showcasing the country’s experience in
    designing and implementing carbon tax policy and promoting the role of regulation in economic
    development.
    o General Manager of the International Environmental Fair (FIMA 2021), managing a 10-person
    team and increasing attendance by 25% (8,800 visitors). Secured sponsorships from Coca-Cola, GM,
    Grupo Energía Bogotá, and media coverage by El Espectador (BIBO) and the European Union.
    o Led InnovaBio, a high-impact event with EAN University to spotlight sustainable and digital
    economy startups, coordinating cross-sector partnerships and media outreach.
    o Designed and delivered the first LATAM Workshop on Article 6 of the Paris Agreement, in
    partnership with IETA (International Emissions Trading Association), attracting 300+ attendees
    and generating strategic partnerships for future projects.
    o Oversaw institutional communications for key projects, including speechwriting, media messaging, and
    coordination with external content creators.
    o Special COVID-19 Taskforce: Coordinated public–private response efforts from the Colombian
    Presidency, securing €1.5M in corporate donations and orchestrating cooperation with local
    governments to enhance institutional resilience and accelerate the health response.
  • Big Four Consulting Firm
    Senior Associate – International Taxation
    January 2019 - January 2020 (1 year)
    • Led international tax advisory projects and managed key client relationships with high-profile multinational companies such as Oracle, Repsol, Santander, and Volvo.
    • Supervised and mentored a team of 5 junior associates, coordinating workflows and ensuring technical excellence across all deliverables.
Check out Daniela's experience

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Education

  • MBA
    Universidad Carlos III de Madrid (UC3M)
    2025
    MBA
  • Digital Finance and Financial Markets
    Universidad Complutense de Madrid
    2023
    Digital Finance and Financial Markets
Check out Daniela's education

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