About Daniela
Focus areas
What I offer
Background & Education
Collaboration
German
Native or bilingual
English
Conversational
Experience
- Kelch GmbHMarketing ManagerMECHANICAL ENGINEERINGApril 2014 - June 2025 (11 years and 2 months)Weinstadt, BW, Germany
- Annual planning of marketing activities and budget determination in coordination with the managing director
- Planning, organization, and execution of trade fairs at home and abroad
- Conception and design of all advertising materials in print and online, e.g., brochures, flyers, giveaways, newsletters, homepage, landing page, and B2B marketplaces for lead generation and sales increase, webshop, app
- Strategy and content marketing for LinkedIn and Xing
- Website design and further development with SEO aspects
- Content management maintenance
- Introduced a Product Information Management System for central management of product data. Catalogs, flyers, and webshop are served from this system.
- Press and public relations, including editorial work
- Product photography and video shooting
- Contact person for national and international business partners, editors, external agencies, and service providers
- Grafik & Satz Damianof GmbHMedia Designer & TrainerRETAIL (SMALL BUSINESS)April 2010 - April 2014 (4 years)Ditzingen, BW, Germany
- Creation and layout of advertising inserts and ads
- Telephone customer support
- Print data processing and coordination with the print shop
- Additional role as a trainer since 07/2012
- NovoTec GmbHMedia DesignerAugust 2008 - March 2010 (1 year and 7 months)Neuhausen auf den Fildern, GermanyPrint and online media:
- Creation and implementation of concepts
- Project management
- Print approval
- Customer support
- Photography
- Textile and vehicle lettering
- Offer preparation
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Education
- Online course "ErfolgsKurs" (Success Course)Caroline Preuss, CP-Erfolgskonzept GmbH2021Onlinekurs ErfolgsKurs inkl. Erstellung eines eigenen Onlinkurses für Hochzeitsdesigns (Positionierung, Sichtbarkeit, Social-Media Marketing, Videodreh und -schnitt, Marketing-Automation, Facebook-Werbanzeigen, Salespage)
- SEO course "Inside Google and SEO"Ex-Google employee Jonas Weber, etmetis GmbH2019SEO Kurs „Inside Google und SEO“