Freelancer profile translated to English.
Back to original languageAbout Daniela
I am a Senior Graphic Designer with over 20 years of experience in visual communication and brand development.
My focus is on branding, corporate design, and the development of consistent visual identities for companies across various industries – from industrial B2B environments to sustainable consumer goods.
I work both as a permanent employee and as a freelancer, combining strategic thinking with creative execution. My goal is to create design solutions that are not only aesthetically convincing but also clearly position brands and sustainably strengthen their impact.
Through my many years of experience, I work in a structured, reliable, and solution-oriented manner – and navigate confidently between concept, design, and implementation across all common media.
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- Rhenus AutomotiveSenior Graphic Designer | 20+ Years of Experience | Branding & Visual CommunicationAUTOMOBILEFebruary 2022 - Today (4 years and 6 months)Mannheim, GermanyAs a Senior Graphic Designer at Rhenus Automotive, I am responsible for the development and implementation of visual communication solutions in the industrial B2B environment.My focus is on the design and further development of the corporate design, as well as the creation of marketing and communication materials for internal and external target groups.I work closely with marketing, HR, and various specialist departments to present complex content in a visually clear, consistent, and brand-appropriate manner.My responsibilities include the conception and implementation of campaigns, presentations, print, and digital media, as well as ensuring a consistent brand presence across all channels.I combine strategic thinking with design execution, paying particular attention to clarity, recognizability, and target-group-oriented design in the industrial environment.
- Thats me OrganicSenior Graphic Designer – Branding & Packaging (Freelance)FASHION AND COSMETICSMay 2020 - Today (6 years and 3 months)Landau in der Pfalz, GermanySince 2021, I have been working as a freelance Senior Graphic Designer for That’s me Organic, supporting the company in visual communication and brand presence.My focus is on the further development and implementation of the corporate design, as well as the creation of marketing and communication materials for digital and analog channels.I oversee various projects from conception to final implementation, ensuring that the brand identity is implemented in a consistent, modern, and target-group-oriented manner.My responsibilities include the design of campaigns, packaging and print designs, as well as digital media content. I work closely with the internal marketing team and efficiently implement creative and strategic requirements.
- Daniela SchneiderSenior Graphic Designer | 20+ Years of Experience | Branding & Visual CommunicationAugust 2002 - Today (24 years)I help companies position their brand visually with clarity, quality, and impact.With over 20 years of experience in graphic design, I primarily work on projects in branding, corporate design, and marketing campaigns.My focus is not just on delivering 'beautiful design,' but on solutions that deliver measurable results – whether through increased brand awareness, better conversion rates, or clearer communication.I collaborate with medium-sized companies, agencies, and marketing teams – reliably, structured, and as an equal partner.
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Education
- Media DesignerKoblenz2003Im Rahmen meiner Ausbildung im Bereich Grafikdesign habe ich die gestalterischen und technischen Grundlagen der visuellen Kommunikation erlernt. Schwerpunkte waren unter anderem Typografie, Layout, Farbtheorie, Bildbearbeitung sowie die Entwicklung von Print- und Digitalmedien. Ergänzend dazu wurden konzeptionelle und kreative Prozesse vermittelt, um Designlösungen zielgerichtet und medienübergreifend umzusetzen. Ich habe gelernt, kreative Ideen strukturiert zu entwickeln und in professionelle Gestaltungskonzepte zu überführen – von der ersten Skizze bis zur finalen Umsetzung. Diese Ausbildung bildet die Grundlage meiner heutigen Tätigkeit als Senior Grafikdesignerin und wurde durch langjährige praktische Erfahrung kontinuierlich erweitert und vertieft.