Freelancer profile translated to English.
Back to original languageAbout Daniela
You develop innovative solutions. But does your target audience understand the added value?
Many technology companies possess deep expertise and excellent products. However, if complex services are not communicated clearly, potential remains untapped.
I help tech and IT companies make their expertise visible and communicate complex topics in an understandable way. With a clear social media strategy and targeted content, trust is built with potential customers, and visibility translates into qualified and predictable inquiries.
I work particularly with
- IT system houses
- IT security companies
- Software development and SaaS companies
- Automation and industrial companies
- Mechanical and plant engineering companies
- Technical service providers
- Technology startups
- Engineering firms
Typical challenges of my clients
- No time for marketing and social media
- Marketing is done on the side and without a clear strategy
- No knowledge of which content works for achieving goals (applicants, visibility, leads, etc.)
- No visible results achieved so far
What we achieve together
- More visibility among the right decision-makers
- Clear positioning of your company
- Understandable communication of complex topics
- More trust with potential customers
- Qualified customer inquiries through strategic content
Why work with me?
- > 2 million reach on individual short videos
- > 62k impressions on individual LinkedIn posts
- Strategic consulting and implementation from a single source
- Experience with B2B companies and products requiring explanation
- Engineering background
Competencies
Social Media Marketing • Social Media Strategy • LinkedIn • Instagram • Content Marketing • Content Strategy • Content Creation • Copywriting • Storytelling • Video Editing • B2B Marketing • Marketing Strategy • Project Management • Personal Branding
German
Native or bilingual
English
Fluent
French
Basic
Spanish
Basic
Vietnamese
Native or bilingual
Can work on-site
Augsburg-Innenstadt (up to 50km)
Experience
- Marketing Agentur und BeratungSocial Media Marketing for Tech and IT CompaniesSOCIAL NETWORKSNovember 2022 - Today (3 years and 9 months)Augsburg-Innenstadt, Germany
- Development of social media strategies for B2B companies
- Positioning of products and services requiring explanation
- Content marketing and content creation for LinkedIn, Instagram, TikTok, and YouTube
- Analysis and optimization based on relevant KPIs
- Organic reach of up to 2 million views
- PersonalberatungOnline Marketing ManagerHUMAN RESOURCESMay 2023 - January 2025 (1 year and 8 months)
- Development and implementation of digital marketing strategies in the B2B environment
- Content marketing for website, social media, and trade articles
- Analysis and optimization of digital marketing measures
- Employer branding and digital corporate communication
- Interior Start UpWorking Student in Marketing & Social MediaE-COMMERCEOctober 2022 - April 2023 (5 months)Berlin, Germany
- Support in building the social media presence
- Development of content and editorial strategies
- Creation of image and video content
- Performance analysis and optimization
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Education
- Master of ScienceFH Burgenland2024M.Sc. E-Commerce und Online Marketing
- Bachelor of EngineeringTechnische Hochschule Ingolstadt2022B.Eng. Wirtschaftsingenieurwesen