Daniela Palatzky

Communication is my passion and my tool to effectively convey messages to the right target audiences. My goal is to find the right words, channels, and strategies for companies, brands, or products – clear, efficient, and impactful.

I have been working in PR and public relations for over 10 years, most recently as a Senior PR Consultant at a leading tech agency in Munich. Since July 2025, I have been working as a freelancer – directly with companies as well as external support for PR and communication agencies, on a project basis or long-term, as needed.

In parallel, I have expanded my expertise in copywriting. I support companies and entrepreneurs in translating their messages into empathetic texts that are understood, build trust, and align with the respective brand voice.

For me, PR and copywriting share a central core:

A well-thought-out strategy decides the 'what' – language determines how and whether it works.

PR and Public Relations:

Copywriting:

My Working Method:

Structured, creative, and empathetic.

I work transparently, well-organized, and with a keen sense for the big picture – with the aim of implementing communication in a understandable, consistent, and targeted manner.