About Daniela
French
Native or bilingual
English
Fluent
Bulgarian
Native or bilingual
Experience
- Mobile Club & CleaqVP CareE-COMMERCEJanuary 2021 - September 2025 (4 years and 8 months)Paris, FranceMobile Club is a platform that allows customers to rent refurbished smartphones long-term, with an integrated offer including insurance, warranty, and an upgrade program. The company operates as an e-commerce site, focused on user experience and optimizing the purchase journey, and as a financing player, requiring rigorous management of risk assessment and customer credit scores.I started at Mobile Club with a clear mission:to place Customer Care at the heart of the company.Over time, this vision translated into measurable results and lasting transformations:
- NPS of 71 and Trustpilot score of 4.6, demonstrating an exceptional customer experience.
- Transformation of customer support (After-Sales Service) into a holistic Customer Care team, integrating:
- Risk assessment (KYC/KYB), customer onboarding (B2B, B2C)- Debt collection (B2B, B2C)- Proactive customer relations (Customer Success) (B2B)- Reduction in turnover and stabilization of a high-performing and engaged core team.
- Implementation of an outsourcing strategy (BPO) to delegate low-value-added tasks.
- Integration of automation and streamlining of internal processes, improving productivity and operational efficiency.
These actions have aligned customer service operations with the company's overall strategy, while enhancing customer satisfaction and loyalty. - Meero,Global Customer Service Operations ManagerSOFTWARE PUBLISHINGJanuary 2018 - January 2021 (3 years)Paris, Franceex-Meero (now Diffusely) is a platform connecting professional photographers and B2B clients, primarily in the real estate and food delivery sectors. I worked with clients such as Airbnb, Uber Eats, JustEat, and FoodPanda.At Meero, I structured and managed the growth of a team that expanded from 15 to over 100 employees across three continents, as well as a BPO of over 100 agents. I implemented and optimized operations in over 30 countries, progressively building a complete department organized into three levels of sub-departments.Key achievements:
- Operational structuring of a team dedicated to managing photo shoot delivery.
- Establishment of a single point of contact for photographers, clients, and partners. (After-Sales Service)
- Building scalable processes to support rapid international growth.
Key skills developed during this experience:- Management, structuring, and scaling of international teams.
- Implementation of offshoring and outsourcing strategies.
- Close collaboration with Tech and Product teams to optimize the efficiency of internal teams and improve customer experience.
- Integration of software tools such as Intercom to enhance communication flows and operational responsiveness.
Some key results achieved:- Chat response time reduced to 3 seconds.
- 40% automation of first-contact resolutions.
- 98% of photo shoots completed without rescheduling.
- 96% customer satisfaction
- CoiffirstMarketing and Communications ManagerLUXURY GOODSJanuary 2016 - January 2018 (2 years)Paris, FranceCoiffirst is an award-winning, high-end hair salon chain with over 40 salons in France, Japan, and South Korea. The brand's mission is to offer a luxurious and personalized experience at an accessible price. My primary responsibility was to expand, develop, and strengthen the brand image.Main responsibilities:
- Definition and execution of the overall marketing strategy.
- Launch of new salons.
- Creation and launch of a hair product line.
- CRM management.
- Recruitment and management of an internal marketing team.
- Development of events and premium customer relations (Marie Claire, Vogue, Le Monde, etc.)
- Establishment of strategic partnerships.
- Coordination of internal communication and development of sales and team activation strategies.
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Education
- Master of Science (MS)Copenhagen Business School2015Master of Science (MS)
- Bachelor of Science (BSc)Aarhus University2013Bachelor of Science (BSc)
Skill set
Categories
- Other