About Daniela
Romanian
Native or bilingual
English
Conversational
Russian
Native or bilingual
Experience
- ClickbrainiacsPerformance Marketing StrategistJanuary 2026 - Today (7 months)Bucharest, Romania• • Full-funnel strategy and execution across Google, Meta, and TikTok Ads for lead generation clients• • Conversion tracking implementation across Google, Meta, and TikTok via GTM• • End-to-end client ownership: strategy, campaign management, reporting, and communication▸ +25% lead volume for education client through audience restructuring and funnel refinement
- Publicis GroupePerformance Marketing SpecialistJanuary 2025 - December 2025 (11 months)Bucharest, Romania• Managed 20+ accounts simultaneously across Romania, Bulgaria, and 6+ Eastern European markets• Multi-country, multi-brand awareness campaigns for a global FMCG brand: YouTube, Meta, and TikTok across Romania, Bulgaria, Bosnia & Herzegovina, Montenegro, and other Eastern European markets• Search campaign management for 12 brands (Romania) and 8 brands (Bulgaria) for the same global client• 2× lead volume + 15% CPL reduction for B2B professional cleaning equipment brand▸ Managed approx. €100k+/month in YouTube spend across multi-brand awareness campaigns▸ +15% e-commerce sales volume while maintaining ROAS targets in Google Ads
- DWFPPC SpecialistDecember 2022 - December 2024 (2 years)• • Google, Meta, TikTok, and LinkedIn Ads across e-commerce, beauty, retail, and education verticals• • Built Google Ads infrastructure from scratch for a €20k/month DTC e-commerce brand with no prior paid media history• • Managed lead generation campaigns for a university across multiple programmes (MBA and undergraduate), handling separate budgets per programme• • Looker Studio reporting, conversion tracking, GA4, and client communication▸ Scaled DTC e-commerce brand from ROAS 2 to ROAS 4 in 3 months while managing €20k/month budget▸ Reduced CPA to €10 from zero baseline on new Google Ads account▸ Maintained consistent ROAS 3 MoM for beauty e-commerce client▸ Achieved ROAS 10 and +10% YoY sales growth for bookstore e-commerce client
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Education
- Master's Degree in AdvertisingSNSPA Bucharest2024Master's Degree in Advertising
- Bachelor's Degree in Marketing"Dunărea de Jos" University2022Bachelor's Degree in Marketing
Certifications
- AI Powered Shopping AdsSkillshop2026