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Daniela IvanovDI

Daniela Ivanov

Performance Marketing Strategist

€125/day
Bucharest, RO
3-7 years

Average response time: 1 hour

About Daniela

Hello,

3 years ago I joined my first agency. Since then I've managed millions in ad spend, helped e-commerce brands scale, and learned one thing above all: good results start with clean data and a clear strategy — not just a bigger budget.

Here's what I can do for you:

• Build and manage full-funnel campaigns across Meta, Google, TikTok and LinkedIn Ads
• Set up clean conversion tracking so you always know what's working
• Create audiences that actually match your ideal customer
• Reduce your CPA and CPC without sacrificing volume
• Deliver clear monthly reports — no fluff, just insights and next steps
• Bring content ideas to the table so your creatives convert, not just look good

I don't just run campaigns — I build the thinking behind them.
  • Romanian

    Native or bilingual

  • English

    Conversational

  • Russian

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Clickbrainiacs
    Performance Marketing Strategist
    January 2026 - Today (7 months)
    Bucharest, Romania
    • • Full-funnel strategy and execution across Google, Meta, and TikTok Ads for lead generation clients
    • • Conversion tracking implementation across Google, Meta, and TikTok via GTM
    • • End-to-end client ownership: strategy, campaign management, reporting, and communication
    ▸ +25% lead volume for education client through audience restructuring and funnel refinement
    Google AdWords Google Analytics Looker Studio Meta Ads Communication strategy
  • Publicis Groupe
    Performance Marketing Specialist
    January 2025 - December 2025 (11 months)
    Bucharest, Romania
    • Managed 20+ accounts simultaneously across Romania, Bulgaria, and 6+ Eastern European markets
    • Multi-country, multi-brand awareness campaigns for a global FMCG brand: YouTube, Meta, and TikTok across Romania, Bulgaria, Bosnia & Herzegovina, Montenegro, and other Eastern European markets
    • Search campaign management for 12 brands (Romania) and 8 brands (Bulgaria) for the same global client
    • 2× lead volume + 15% CPL reduction for B2B professional cleaning equipment brand
    ▸ Managed approx. €100k+/month in YouTube spend across multi-brand awareness campaigns
    ▸ +15% e-commerce sales volume while maintaining ROAS targets in Google Ads
    Google AdWords keyword research awareness campaigns Client service Meta Ads
  • DWF
    PPC Specialist
    December 2022 - December 2024 (2 years)
    • • Google, Meta, TikTok, and LinkedIn Ads across e-commerce, beauty, retail, and education verticals
    • • Built Google Ads infrastructure from scratch for a €20k/month DTC e-commerce brand with no prior paid media history
    • • Managed lead generation campaigns for a university across multiple programmes (MBA and undergraduate), handling separate budgets per programme
    • • Looker Studio reporting, conversion tracking, GA4, and client communication
    ▸ Scaled DTC e-commerce brand from ROAS 2 to ROAS 4 in 3 months while managing €20k/month budget
    ▸ Reduced CPA to €10 from zero baseline on new Google Ads account
    ▸ Maintained consistent ROAS 3 MoM for beauty e-commerce client
    ▸ Achieved ROAS 10 and +10% YoY sales growth for bookstore e-commerce client
    Meta Ads Google AdWords Lead generation Conversion optimisation Looker Studio

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Education

  • Master's Degree in Advertising
    SNSPA Bucharest
    2024
    Master's Degree in Advertising
  • Bachelor's Degree in Marketing
    "Dunărea de Jos" University
    2022
    Bachelor's Degree in Marketing

Certifications

Skill set

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