Freelancer profile translated to English.

Description

I am a Public Relations graduate with more than 8 years of experience in marketing, customer loyalty, strategic communication, institutional relations and branding. I work with a comprehensive and decisive approach, combining analytical thinking and creativity to lead projects that generate measurable impact.

I have worked with major LATAM brands such as Mondelez, Unilever, La Nación, Ferrero, Siemens, among others, managing loyalty programs, multi-channel campaigns, performance analysis and strategic content development.

I specialize in:

Loyalty Marketing (Loyalty)

Communication and strategic content

Data analysis (Power BI, Looker Studio, SQL)

Project and B2B account management

Branding and institutional reputation

Community Management and SEO

I am a curious, self-taught and committed professional with continuous improvement. I stand out for my self-management capacity, my results orientation and my ability to collaborate with interdisciplinary teams.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Ashinova
ACCOUNT MANAGER AND CONSULTANT
January 2024 - Today (2 years and 5 months)
• Implement dashboards in Looker Studio, improving data visibility and decision making.
• Coordinate strategic accounts with a focus on performance analysis and achievement of objectives.
• Actively participate in loyalty program consultancies, contributing both to the strategic design of new programs and to the diagnosis and proposal of improvements for ongoing programs.
Ashinova
SR. KEY ACCOUNT EXECUTIVE
December 2021 - January 2024 (2 years and 1 month)
I worked in the management and integral monitoring of ongoing loyalty programs for important LATAM companies —such as Mondelez, Unilever, La Nación, Axion, Roemmers, Abbott, Edenor, Ferrero, Prosegur and Siemens— acting as the main point of contact with customers.
• Manage multiple projects simultaneously, managing priorities, ensuring compliance with deadlines and facilitating communication between multifunctional teams.
• Control and analyze KPIs, preparing performance reports and optimization proposals.
• Monitor and control the budget allocated to each project, ensuring the efficient use of resources.
• Plan the strategic communications calendar.
• Devise and write content for campaigns and strategic communications.
• Propose creative solutions to contingencies and detect up selling and cross-selling opportunities.
Estudio Jurídico Palmero de Belizán / Argencred SA
HEAD OF INSTITUTIONAL RELATIONS
January 2017 - December 2021 (4 years and 11 months)
• Coordinate internal and external communication, ensuring institutional coherence.
• Manage relations with the press, write press releases and organize interviews.
• Organize institutional events and networking activities with banking and fintech entities.
• Develop institutional materials and manage social networks.
• Participate in Corporate Social Responsibility (CSR) initiatives.
• Direct assistance to management: organization of agendas, strategic meetings and monitoring of relations with clients.