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Daniela H.DH

Daniela H.

Performance Marketing Expert |Google Ads| Meta Ads

€700/day
1 project
Ulm, DE
8-15 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Daniela

🚀 Performance Marketing Manager and Growth Hacker with over 13 years of professional experience

● Development of strategic marketing plans and optimization of existing marketing measures
● Planning of the marketing budget and marketing mix
● Customer and market-oriented thinking and acting

Hi, I'm Daniela and I've been working in marketing for over 13 years. During this time, I have worked for both small startups and large companies, managing budgets in the mid-six-figure range. I am an expert in SEA, Display & Remarketing, Affiliate, and Paid Social with a hands-on mentality and can provide strategic advice in all other marketing channels. My expertise is strongest in Google Ads and Meta Ads. I am analytically strong and data-driven. I have a particular passion for sustainable companies 🌱

I am primarily interested in long-term projects and always welcome big challenges.

#Google AdWords #Google Ads #Digital Marketing #Online Marketing #Performance Marketing #Facebook Ads #Meta Ads #Google Shopping #PPC #Web Analytics #E-Commerce #Google Tag Manager #Google Data Studio #PPC #Tracking #Search Engine Advertising #LinkedIn Ads #Growth Hacking #SEA #Lead Generation #Google Analytics #Data Driven #Google Analytics #Landing Page Optimization #YouTube Ads #B2B #B2C #Google Ad Grants #Sustainable Marketing Strategy
  • Indonesian

    Conversational

  • French

    Basic

  • Spanish

    Conversational

  • English

    Fluent

  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Selbstständig
    Performance Marketing Manager
    E-COMMERCE
    September 2020 - Today (5 years and 9 months)
    Ulm, Germany
    I offer consulting and support in the area of online marketing, especially in performance marketing. This can include setting up new marketing channels or optimizing existing marketing activities. Depending on the company size, my tasks include creating a strategic marketing plan and/or its operational implementation.
    SEA Google AdWords Meta Ads Performance Marketing Paid Social
  • Selbstständig
    SEA Manager
    E-COMMERCE
    June 2016 - December 2017 (1 year and 7 months)
    Berlin, Germany
    Setup, optimization, and scaling of SEA campaigns (Google Ads and Bing Ads), including landing page optimization.
    SEA Google AdWords Google Analytics Landing Page Bing Ads
  • Tausendkind GmbH
    Head of Performance Marketing
    E-COMMERCE
    May 2012 - September 2020 (8 years and 5 months)
    Berlin, Germany
    I was responsible for the strategic planning, management, and continuous optimization of performance marketing across all relevant channels, including budget management and the development of an effective channel mix strategy.
    The performance marketing channels I managed included SEA, Display, Retargeting, Affiliate, Marketplace Advertising, and TV.
    Additionally, I was responsible for a team of four and managed a seven-figure annual budget.
    SEA Display Affiliate Google Analytics Performance Marketing

Reviews

5.0

Out of 1 rating

F

Felix

ATM Gaming Deutschland GmbH

Reviewed on 5/16/2023

Daniela is an absolute expert in performance marketing and the collaboration was very pleasant. Gladly again anytime!

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Education

  • Business Administration Graduate
    University of Hamburg
    2009

Certifications

Skill set

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