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Daniela FriedrichDF

Daniela Friedrich

Senior IT Project Manager | Web & Digital

€1,200/day
Karlsruhe, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Daniela

Senior IT Project Manager with **over 20 years of experience in web and digital projects**. Certified as Scrum Master, Product Owner, and Agile Leader.

I bring the rare combination of a technical background and a business degree. I recognize patterns in project dynamics early, before they develop into real problems. And I shy away from neither responsibility nor uncomfortable truths.

Are you looking for someone who doesn't just manage projects, but truly leads them? From requirements gathering to go-live, even when things get turbulent along the way? That's exactly my job.

I take on projects from the start or step in when structure and clarity are needed: as an IT Project Manager, Product Owner, or Scrum Master – remotely or hybrid in the Karlsruhe region.
What makes me special:

My Focus Areas:
  • IT Project Management
  • Requirements Management
  • Requirements Engineering
  • Stakeholder Management
  • Scrum Master
  • Product Owner
  • Agile Leadership
  • Process Optimization
  • Multi-vendor Management
  • Interim Project Management

Typical Project Types:
  • Web and E-commerce Platforms
  • Software Implementations & System Migrations
  • Digital Transformations
  • Agency and SaaS Environments
  • FinTech
  • Real Estate
  • Regulated Environments

I work agile, classic, or hybrid. Depending on what the project needs. Pragmatic, not dogmatic.
  • German

    Native or bilingual

  • English

    Conversational

Can work on-site
Karlsruhe (up to 50km)

Experience

  • IT-Infrastruktur / Managed Services
    IT Project Management | Development of Self-Service Customer Center
    TELECOMMUNICATIONS
    June 2024 - August 2025 (1 year and 2 months)
    Karlsruhe, Germany
    • Overall project management for the initial development of a web-based customer center – from requirements gathering to productive go-live
    • Liaison between the development team and the client: identified, mediated, and translated diverging expectations into clear, actionable requirements early on
    • Actively managed escalations and deadline pressure – project goal achieved despite the challenging environment
    • Requirements management for security-critical functions: user management, granular authorization, 2FA
    ► Result: Go-live successfully realized. Customers manage their services independently for the first time via a central portal. Reduced support effort for the client, professional self-service experience for end customers.
    IT Project Management Project Management Stakeholder Management Vendor Management Requirements Management
  • Tech / Metaverse / Virtual Community (Ausgezeichnet: Deutscher Exzellenz-Preis 2025)
    Scrum Master & Agile Transformation | Metaverse Platform
    VIDEO GAMES AND ANIMATION
    June 2024 - August 2025 (1 year and 2 months)
    Karlsruhe, Germany
    • Agile transformation from scratch: fully implemented Scrum in a development team without existing structures, from methodology to lived practice
    • Conception and execution of Scrum workshops for the entire team: mindset shift, not just process implementation
    • Established and continuously moderated sprint planning, backlog management, and retrospectives
    • Built a bridge between visionary product ambition (immersive 3D worlds, avatars, virtual events) and structured, deliverable development reality
    ► Result: Transformed a creative but unstructured development environment into a deliverable agile team; the product received the German Excellence Award 2025 for the most innovative startup.
    Scrum Agile Project Management Digital Transformation Scrum Master
  • Immobilien / FinTech
    Digital Real Estate Agent Platform
    REAL ESTATE
    April 2024 - Today (2 years and 3 months)
    • Overall project management for the development of a digital real estate agent platform on Shopware 6 – from Phase 1 (individual services) to the ongoing Phase 4 with extensive customization and deep system integrations
    • Requirements management for a technically complex platform: AI-powered exposé generator, OnOffice CRM/ERP integration, automatic portal publication, 360° tours, and drone shots as bookable services
    • Stakeholder management at the highest level – the client is a 100% subsidiary of Kreissparkasse Köln with corresponding quality and compliance expectations
    • Coordination of all PM disciplines: regular meetings, resource planning, escalation management, QA, vendor management – continuously across several project phases

    ► Result: A scalable platform that becomes more powerful with each phase – and a client that continues to actively develop. Long-term project responsibility as proof of sustainable trust on the client's side.
    Requirements Management Project Management Stakeholder Management Budget Planning Resource Planning

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Education

  • Agile Leadership
    Agile Leadership
  • Scrum Master
    Scrum Master

Skill set

Categories