Daniela Contessa

As Head of Product at HappyCow, the leading web and mobile platform for discovering vegan food worldwide with millions of users, I led the product strategy and development, overseeing a cross-functional team. I was responsible for defining the product roadmap, utilizing data analysis to enhance user experience, and driving growth and retention. I worked closely with stakeholders across marketing, finance, and sales to ensure alignment with business goals.

As Product Lead, I managed the end-to-end product lifecycle for key features, collaborating closely with design, engineering, and data teams. I defined feature priorities based on user insights and business goals, drove agile development processes, and ensured timely delivery of high-impact solutions. I liaised with stakeholders to align on vision and roadmap, focusing on enhancing user satisfaction and achieving measurable growth.

As Product UI/UX Design Lead, I directed the design strategy and execution, leading a team to create intuitive, user-centered interfaces. I collaborated with product managers and engineers to translate user needs and business goals into seamless design solutions. I established design systems and best practices, ensuring consistency and high-quality user experiences across platforms. My role involved continuous user research, prototyping, and usability testing to drive data-informed design decisions.