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Daniela AlgañarasDA

Daniela Algañaras

Senior Internal Communications Consultant - Coach

€400/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Daniela

Senior Consultant and Executive Coach with over 10 years of experience leading Human Resources, Culture, and Internal Communications departments.

I support organizations and leaders in building real coherence between their identity, their decisions, and their impact. Through my strategic SER · HACER · PARECER (BE · DO · APPEAR) methodology, I ensure that organizational purpose and personal leadership translate into effective actions and clear messages that enhance the work environment.

How can we work together?

- Corporate Consulting: Specialized services in Internal Communications, Culture, Work Environment, and Employee Experience (EX). My approach ensures total alignment between corporate identity, leaders' actions, and communication with their internal and external audiences.

- Executive and Leadership Coaching: Development processes designed to enhance critical competencies, change management, and personal effectiveness in decision-making roles.

- Visual Identity and Personal Branding: Professional image alignment and visual coherence programs to enhance leadership authority and strategic messaging.

- Interventions and Workshops: Tailored programs to strengthen institutional culture and sense of belonging.

My mission is to ensure that what organizations and their leaders are, what they do, and what they communicate work in the same strategic direction to maximize their impact and talent retention.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • FREELANCE
    Professional Coach
    March 2025 - Today (1 year and 5 months)
    Madrid, Spain
    - Personal and Executive Coach
    - Communications Consulting

    I help both organizations and individuals who seek to align their message, actions, and identity with their objectives.
  • Profesional independiente
    Corporate Communications Specialist
    HUMAN RESOURCES
    November 2022 - Today (3 years and 9 months)
    Madrid
    Diagnosis, strategy, planning, and internal communications content for small and large companies.
  • Banco Macro
    Internal Communications
    BANKING AND INSURANCE
    December 2016 - December 2021 (5 years)
    Ciudad Autónoma de Buenos Aires, Argentina
    • Strategic planning and implementation of the internal communication plan.
    • Content creation.
    • Internal events.
    • Analysis of results from the Work Environment Survey.
    • Consulting and advice to different departments and individuals within the company.
    • Coordination of agencies and suppliers.

Recommendations

FU
Fer ValloneFV
Former user and 1 other person have recommended Daniela

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Education

  • Expert in Coaching
    EFIC
    2025
    Coaching personal y ejecutivo - LEVEL 2 ICF
  • International Certification in Digital Marketing, Digital Marketing
    Universidad del CEMA
    2020
    Certificación Internacional en Marketing Digital, Marketing Digital

Skill set

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