Freelancer profile translated to English.
Back to original languageAbout Dan
Digital Marketing Director with +10 years of experience leading 360° digital strategies in B2C and B2B environments. I have worked in Spanish, US, and Dutch markets, managing multidisciplinary teams, paid media budgets, and digital transformation projects from scratch to scale.
Strategic-operational hybrid profile: I can design the strategy and also execute it. Specialization in SEO/SEM, Meta Ads, Google Ads, CRO, conversion funnels, influencer marketing, and corporate rebranding.
Some concrete results:
Reverted a -60% drop in followers to a 75% retention through organic content strategy.
Generated 60+ qualified leads/month from scratch for the US market.
Scaled the online reputation of 52 branches to +4.5★ on Google and Trustpilot.
Managed a paid media budget of ~€5,000/month with continuous optimization.
Bilingual Spanish-English (C2). Available for one-off projects, consulting, and long-term collaborations.
Response within 2 hours.
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- OrangeUniDigital Marketing ManagerEDUCATION AND E-LEARNINGJanuary 2025 - March 2026 (1 year and 2 months)Ámsterdam, NetherlandsReverted a -60% drop in followers: achieved 75% retention through organic content strategy.Managed a paid media budget of ~€5,000/month: planning, execution, and continuous optimization of campaigns with KPI and performance analysis.Directed 360° digital strategy: SEO, SEM, CRO, Paid Media, and Influencer Marketing focused on business objectives in the Dutch market.Developed and optimized high-conversion landing pages and scalable digital funnels. Coordinated corporate rebranding process and led multidisciplinary creative and technical teams.
- FreelanceDigital Strategy ConsultantJanuary 2024 - Today (2 years and 7 months)Provided advice on comprehensive digital strategy: positioning, paid media, and organic growth. Planned and executed campaigns focusing on brand consistency and budget efficiency.Managed SEO, SEM, and performance marketing projects for clients in various sectors.
- AquaserviceSocial Media & Sponsorship SpecialistJanuary 2021 - January 2024 (3 years)Directed national digital communication strategy and positioning (SEO/SEM).Scaled the online reputation of 52 branches to +4.5★ on Google and Trustpilot.Managed sponsorships comprehensively: Spanish Handball Federation, Real Madrid Campus, Pau Gasol Academy, and Kings League (Ibai Llanos).Coordinated strategic collaborations and continuously optimized reputation, community, and engagement KPIs.Supervised and analyzed campaigns using digital analytics tools and made data-driven decisions.
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Education
- Google Ads Google Analytics 4 — GA4 HubSpot Marketing SEMrushGoogle Ads Google Analytics 4 — GA4 HubSpot Marketing SEMrush
- Double Master's DegreeGADE Business SchoolDoble Máster